Social Media

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.