Strategy

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

Use these simple tricks to make your business more efficient with the minimum resources.

Our full Q&A with the author and neuroscience researcher.

Here are several online and offline marketing techniques that you can use to reach more potential customers for your restaurant business.

If you sell products anyone can get, you'll never become a leader in your market. Here's how to develop unique products instead.

SWOT ― which stands for “strengths, weaknesses, opportunities and threats” ― is a type of analysis that helps you develop your business strategy.

Just as Netflix disrupted the media landscape to find success, other businesses must innovate or risk obsolescence. Learn what Netflix's path can teach us.

Making contacts within the hospitality industry can create opportunities for your business. Learn how to start networking effectively.

Learn how color affects your restaurant's atmosphere and sales.

In some industries, writing business proposals is a crucial way to win new clients. Learn how to write a successful business proposal..

Going global means expanding your business overseas. Learn the pros and cons of going global and what steps to take to expand your company internationally.

While small businesses strive for growth, it's crucial to monitor signs of overburdening your company. Learn the signs of a business growing too quickly.

Learn how to identify industries that are ready for disruption and which markets are being shaken up.

Follow these four strategies to beat your competitors in today's cutthroat business world.

The restaurant industry is highly competitive. Here's how your restaurant can save money and attract new customers.

What pitfalls cause most products to fail? Learn about these common traps so you can avoid mistakes and a failed product launch.

Many established companies of all sizes have decided to make Florida their home. Learn why companies are moving to Florida and how to make the move.

Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.

Entrepreneurs often find themselves overburdened with tasks. Learn how to allocate your time and prioritize your tasks.

Making changes in a company isn't easy, especially for non-managers, but anyone can make a difference. Take these steps to encourage meaningful change.