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Latest: Advice, Tips and Resources

Article
Why You Should Care About IEEE 802.11ax
By Sean Peek | April 10, 2024

Every Wi-Fi user appreciates a faster connection. The IEEE 802.11ax draft standard promises better range, throughput and resiliency.

Article
What Is a Virtual Phone Number?
By Mark Fairlie | April 10, 2024

Learn everything you need to know about virtual phone lines and how you can use one to optimize your business in a matter of moments.

closeup of a hand on the receiver of an office phone
Article
What Is a Cloud-Based Phone System?
By Mark Fairlie | April 10, 2024

Businesses are replacing their old telephone systems with more modern digital networks. Learn the pros and cons of using cloud phone systems.

Article
What Is a Softphone?
By Mark Fairlie | April 10, 2024

Softphones help businesses deliver voice, text and video over the web via cloud-based VoIP service providers. Learn how to use softphones in your business.

Article
What Is SIP Trunking?
By Shannon Flynn | April 10, 2024

A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | April 10, 2024

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | April 10, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | April 10, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | April 10, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | April 10, 2024

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Instagram Best Posting Practices 2024
By Kiely Kuligowski | April 10, 2024

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | April 10, 2024

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
12 Proven Ways to Increase Sales
By David Gargaro | April 10, 2024

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | April 10, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article
How to Transform Your Static Site into a Responsive Website
By Sean Peek | April 10, 2024

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Article
Starting an Advertising Agency
By Sean Peek | April 10, 2024

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

Article
Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | April 10, 2024

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Article
Why Remote Work Makes Good Business Sense
By Julie Thompson | April 10, 2024

A flexible work schedule is valued by many employees. But it also benefits businesses, which save money on office space, utilities and more.

happy business team at a conference table
Article
7 Ways to Create a Happy and Motivated Workplace
By Julie Thompson | April 10, 2024

Employee satisfaction is crucial to a motivated workplace. Here are some great ways to create a happy and productive work environment.

Best Pick
The Best HR Software for Restaurants
By Skye Schooley | April 10, 2024
Dan Lyons The Power of Keeping Your Mouth Shut
Article
Dan Lyons on “The Power of Keeping Your Mouth Shut”
By Lauren Vino | April 10, 2024

Silence is golden.

Article
Visualizing Success: How to Set Up Effective Quarterly Goals
By Julie Thompson | April 10, 2024

Breaking goals into small, actionable initiatives allows your employees and clients to become more productive over shorter time frames.

Article
Does Working From Home Save Companies Money?
By Baruch Silvermann | April 10, 2024

After the pandemic created a remote work shift, working from home became common. Learn how remote work can save a company money and bring other benefits.

Article
Here’s What Employees Actually Want From a Leader
By Julie Thompson | April 10, 2024

Employees seek specific traits in their leaders, including communication skills. Learn what traits and behaviors to hone to become a more effective leader.