Strategy
No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.
Latest: Advice, Tips and Resources
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The Shocking Truth: Why Every Company Is a Technology Company
By Kimberlee Leonard | March 03, 2026
Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.
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The Game of Pricing: How the Number 9 Affects Purchase Behavior
By Jennifer Dublino | March 02, 2026
Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.
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Outgrowing Your Office Space? Should You Lease or Buy?
By Karina Fabian | February 24, 2026
Here is a list of things to consider before deciding whether to purchase or lease your new office space, including the pros and cons of both options.
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Does Your Business Have a Battle Rhythm? Why You Need One
By Danielle Fallon-O’Leary | February 23, 2026
Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.
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The Netflix Business Model: What to Learn From Netflix’s Industry Disruption
By Mark Fairlie | February 10, 2026
Netflix's digital disruption shows how embracing innovation, customer data and adaptability can help businesses outpace competitors and reshape industries.
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How to Create a Sustainable Business Model
By Drew Hendricks | February 03, 2026
A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.
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International Market Expansion: The Benefits of Global Expansion
By Mark Fairlie | February 02, 2026
Global expansion means expanding your business overseas. Learn the benefits of going global and what steps to take for international market expansion.
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Think Like a Startup, Scale Like an Enterprise: Balancing the Best of Both Worlds
By Mark Fairlie | February 02, 2026
Think like a startup for innovation and agility, scale like an enterprise with systems and processes. Balance both approaches to drive sustainable growth.
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Writing a Business Growth Plan
By Jennifer Dublino | February 02, 2026
Our step-by-step guide outlines what to include in your company's business growth plan and features expert advice from business strategy experts.
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Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | January 30, 2026
Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.
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11 Ways to Drastically Cut Business Costs
By Katharine Paljug | January 30, 2026
Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.
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Better Together: Making Magic Between Big Companies and Startups
By Mark Fairlie | January 29, 2026
Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.
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Industries That Take Full Advantage of the Subscription Business Model
By Kimberlee Leonard | January 29, 2026
See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.
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9 Elements of a Successful Financial Plan for a Small Business
By Jamie Johnson | January 29, 2026
Improve your chances of growth and success by covering these bases in your financial plan.
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Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | January 29, 2026
Check out these branding tips for business owners to connect with Generation Z and millennial consumers.
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Brand Reputation: How to Protect Your No. 1 Asset
By Mark Fairlie | January 28, 2026
Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.
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How to Set a Price for Your Service
By Jennifer Dublino | January 28, 2026
Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.
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Are You Telling the Right Story About Your Brand?
By Sean Peek | January 28, 2026
Learn how to identify and share the right story about your brand to usher in loyal consumers.
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8 Reasons Why the Cash-Only Model Doesn’t Work for Small Businesses
By Mark Fairlie | January 28, 2026
Customers want payment options, making the cash-only model inconvenient. If your business doesn’t accept credit cards, here are eight reasons you should.
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Get It Together: 7 Quick Ways to Make Your Business More Organized
By Leah Zitter | January 27, 2026
Use these simple tricks to make your business more efficient with the minimum resources.
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Time Crunch: An Entrepreneur’s Guide to Prioritizing Your Tasks
By Jennifer Post | January 27, 2026
Entrepreneurs often find themselves overburdened with tasks. Learn how to allocate your time and prioritize your tasks.
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What is the Pomodoro Technique? A Time Management Method for Business Productivity
By Skye Schooley | January 27, 2026
Learn how to implement the Pomodoro Technique in your small business. These 25-minute focus blocks prevent burnout and boost productivity.
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4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | January 27, 2026
Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.
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How to Rebrand Your Business
By Stella Morrison | January 26, 2026
Rebranding is meant to change public perception of your organization. Here is how to make the process a success.
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How to Cash In on Your Excess Inventory
By Bennett Conlin | January 23, 2026
Surplus stock is an opportunity to make some cash and get further exposure for your business.
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Private Labeling: How It Works, Advantages & Disadvantages
By Stella Morrison | January 22, 2026
You don’t always need to build your own network to create a supply chain for your product. Here are some of the pros and cons of private labeling.
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The 3 C’s of Effective Marketing
By Julie Thompson | January 22, 2026
Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.
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The 5 Most Important KPIs for Warehouses
By Kaytlyn Smith | January 21, 2026
Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.
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Time to Expand? Tips for Opening Another Location
By Max Freedman | January 16, 2026
Learn how to know when it's time to expand your business, and find out what you should do to begin the process.
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Tips for Setting Better Business Goals
By Simone Johnson | January 16, 2026
Business goals provide direction for your company and can motivate your team to reach milestones. Learn about the goal-setting process and types of goals.