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HubSpot vs. monday CRM Comparison
HubSpot and monday CRM are popular customer relationship management platforms. Learn how their features and pricing compare.
Table of Contents
Effective customer relationship management (CRM) can make or break business success. But with so many CRM solutions to choose from, selecting the right platform is crucial. HubSpot and monday CRM are popular CRM software packages with robust lead handling, marketing and analytics features. We’ll evaluate their pricing, integrations and functionality to help your organization achieve CRM success and find the right tool for its business goals and budget.
HubSpot vs. monday CRM Highlights
HubSpot and monday CRM are among the best CRM software solutions for business owners to consider. Here’s an overview of how they measure up:
Criteria | HubSpot | monday CRM |
|---|---|---|
Starting prices | $15 (per user, per month, billed annually) | $36 per month (billed annually; $12 per seat, per month, but requires a minimum of three seats) |
Free trial for paid plans | Free tier available to try out the platform | Yes (14 days) |
Lead handling |
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Outbound communications |
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Marketing campaigns |
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Reporting and analytics |
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Integrations and API |
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Who Is HubSpot For?
HubSpot is a comprehensive CRM for companies that want to get a better return on their sales and marketing activities. It allows you to capture and track leads easily while evaluating campaign performance. Businesses can focus on the prospects most likely to convert, thanks to features like lead scoring and funnel analysis. You can also stay connected with effective communication tools, whether you’re sending one-to-one messages, group chats or marketing emails. We also appreciate that you can customize the platform via its extensive app marketplace and API platform. Visit our in-depth review of HubSpot CRM to learn more.
Who Is monday CRM For?
monday CRM is a great platform for businesses seeking to stay organized as they grow. Many businesses invest in CRM software to help them scale and monday CRM fits the bill perfectly. This all-in-one platform helps you sustain and grow customer relationships, boost sales and marketing results and save time with automated workflows. You can run marketing campaigns directly from the platform or through its integrations, keeping all your activities organized in one place. To stay on top of your progress, you can customize dashboards and use data visualizations to get a clear overview of your performance. These features make it easier for you and your team to make smarter decisions and work more efficiently. Check out our complete review of monday CRM for more details.
HubSpot vs. monday CRM Comparison
HubSpot and monday CRM are competitive in several essential CRM features crucial to sales-driven companies.
Pricing
Software costs and plan options make a big difference for budget-conscious buyers.
HubSpot
We were impressed that HubSpot offers a generous free tier called Free Tools for individuals and small teams (up to two users). Its functionality for marketing, sales, operations and other essential business activities may be just what a new business or sole proprietor needs.
We’ve outlined HubSpot’s paid tiers below. HubSpot is a wide-ranging platform with various iterations. To make things simpler, the following pricing structure reflects HubSpot’s Customer Platform, which includes marketing, sales, service, content, operations and commerce tools.
Plan | Price | Features |
|---|---|---|
Starter | $15 per month, per seat (billed annually) $20 per month, per seat (billed monthly) |
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Professional | $1,170 per month (for five seats, additional seats start at $45; price reflects an annual commitment paid upfront) $1,300 per month (for five seats, additional users start at $50 per month; reflects monthly payment with an annual commitment) |
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Enterprise | From $4,300 per month for seven seats; additional seats start at $75 per month |
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There’s quite a price jump from HubSpot’s Starter tier to its Professional service plan. However, the Professional subscription delivers valuable sales and marketing features that make it worth the cost for the right businesses. Additionally, depending on the services you purchase, you’ll have to pay an onboarding fee, which may range from $3,000 to $8,000, depending on the plan and tools selected.
monday CRM
monday CRM has per-seat (or user) pricing; every tier has a minimum of three seats. Below, we’ve listed monthly pricing for three seats with a discount for annual billing (monthly billing is up to 18 percent more).
Plan | Price | Features |
|---|---|---|
Basic | $36 per month |
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Standard | $51 per month | Includes everything in the Basic plan, plus:
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Pro | $84 per month | Includes everything in the Standard plan, plus:
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Enterprise | Call for a quote | Includes everything in the Pro plan, plus:
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Even at the Pro level, monday CRM is much more affordable per user than HubSpot for the vast majority of companies. Note that monday’s work management offering has a free tier, but its CRM does not. However, there is a 14-day free trial to test the CRM platform.
The winner here depends on your needs and focus. HubSpot's Starter plan is $15 per month for one user while monday CRM's lowest-priced offering requires a minimum of three users and costs $36 per month. However, as you add features and scale up, monday CRM becomes significantly more affordable, especially for smaller teams that don't require HubSpot's advanced capabilities or extensive customization options.
For many small and medium-sized businesses (SMBs), monday CRM's straightforward pricing and accessible features make it the clear winner for cost-effectiveness. That said, HubSpot justifies its higher price with a broader range of marketing-specific tools and functionality, which might appeal to businesses with complex marketing needs.
Lead Handling
HubSpot and monday CRM include features to engage prospects and help them become customers.
HubSpot
- Lead capture and management: We like that HubSpot makes it easy to capture leads through different channels, such as website forms, live web chat software and mobile widgets. Each new lead generates a CRM record with details like interaction type and specific interests. With this extra data, you can segment your customer and prospect lists into different groups to run more targeted campaigns.
- Customer interaction tracking: HubSpot records and tracks all customer interactions across various stages and channels. This feature is handy for marketers and sellers who gain valuable insights into landing pages and campaign effectiveness. Tracking interactions also details where and when prospects drop out of the sales funnel.
- Insightful lead quality scoring: We were impressed by HubSpot’s AI-assisted dynamic lead scoring system. It updates prospect records in real time based on factors you choose, like campaign engagement, business type and revenue. You can also customize lead-nurturing tools to trigger workflow automations based on lead scores and other attributes.
Setting up lead management automations in HubSpot is straightforward. Source: HubSpot
monday CRM
- Automated lead management: We appreciate monday’s user-friendly approach to working with leads. You can choose from 16 preset automations or make your own using trigger-condition-action rules. You can use automations to send reminder emails, advance deals through your sales pipelines and create contact reminders for sales reps to follow up on a lead.
- Lead scoring: monday has a customizable lead scoring function that helps managers and sales reps identify and prioritize prospects primed for successful lead conversion. You can set your own rules for how monday scores leads easily.
- Customer journey management: We like how monday handles the entire customer journey, from lead generation and invoicing to contract management and client onboarding. Tools like Calendar and Gantt chart views make it easy to manage each step efficiently.
Communications Platform
HubSpot and monday CRM centralize conversations with customers and colleagues across email, voice, messaging and more on one dashboard for better communication.
HubSpot
- Shared inbox: We were impressed by how easily HubSpot connects to Gmail, Outlook and other email providers so you can send and receive emails within the platform. We also like the shared inbox feature, which brings all client communications together in one place, no matter which channel they come through. This functionality makes it easy for reps to view customer histories and better tailor their pitches.
- VoIP: Use the HubSpot VoIP service or integrate with your existing provider to run campaigns and win customers over the phone. Reps can make calls from their browser, and HubSpot’s call recording and transcription service is impressive.
- Text and messaging integrations: We like HubSpot’s built-in short message service (SMS) features and additional messaging integrations. You can connect with customers via private messaging apps like WhatsApp and set up Facebook Messenger to act as a chatbot.
monday CRM
- Email apps: Although monday CRM doesn’t include a built-in email client, you can easily integrate Gmail, Outlook and other email services. You can send, receive and manage emails and sync calendars without leaving the platform.
- Voice integration: monday makes it easy to execute outbound phone campaigns via apps like PhoneBurner, Zoom and Aircall. Reps can access contacts, add notes, set follow-ups and record and log conversations depending on the integration chosen.
- Unified platform: With monday, you can plug in Twilio to send and receive SMS messages and create automations to trigger SMS notifications. You can even connect with customers directly on WhatsApp through additional integrations. We were impressed that reps and managers can analyze previous customer messages and view AI-generated summaries to better personalize future interactions. (Read our detailed Twilio Flex review to learn more about this communication platform.)
monday makes it easy to set up integrations with email clients like Gmail. Source: monday
Marketing Campaigns
Managing marketing campaigns is critical for lead generation and brand awareness.
HubSpot
- Email marketing: We like HubSpot’s email marketing platform. It includes a drag-and-drop editor, email templates with customizable layouts and calls to action and A/B testing options (on higher tiers). We were impressed by the AI content writing tool that uses campaign insights to help craft more compelling messages.
- Telephone marketing: HubSpot is ideal for telemarketing teams. Managers can set rep goals, forecast rep performance, measure campaign ROI and host outbound campaigns for their teams. The impressive transcription feature enriches customer records with valuable information.
- Text and social campaigns: HubSpot provides built-in or third-party gateways for text message marketing campaigns. We also liked its social media marketing integrations with Google Ads, LinkedIn, chatbots and more. These integrations allow you to manage ad campaigns, social media updates and live chats directly within the platform.
HubSpot provides detailed information on email marketing campaign engagement. Source: HubSpot
monday CRM
- Email marketing: Unlike HubSpot, monday relies on third-party apps for email marketing. You can use connected apps for email marketing design via drag-and-drop elements like text, images, buttons and more. You can also use templates and themes to create professional-looking emails.
- Telephone marketing: Running telemarketing campaigns from monday requires an integration with PhoneBurner, which syncs with your customer database and provides auto-dialer functionality. You also get click-to-dial, two-way synced databases, unlimited contact synchronization and disposition-tracking integrations.
- Text and social campaigns: You can use the Twilio app and SMS templates to run text message campaigns with monday. We like the included social media planning tool and templates; you can plan content and track campaign performance.
Reporting and Analytics
Reporting and analytics functions transform data into actionable business intelligence.
HubSpot
- Attribution reports: We like how easy it is for HubSpot to link revenue and other metrics to specific customer interactions, such as email opens and social media comments, using the platform’s attribution reports. These reports offer valuable insights into how customers move through the sales funnel and which advertising channels perform best.
- Sales forecasting tools: HubSpot provides sales forecasting tools that use set deal stages in the same sales process. These tools can estimate a sale’s likelihood and value. Managers can also dig deeper into monthly and quarterly forecasts and filter individual pipelines to look for opportunities to improve outcomes.
- Uncover sales funnel problems: The platform’s ability to set individual sales funnels for different products or services is impressive, as is its ability to determine how successful each sales funnel stage is. Managers can easily see where drop-off occurs in every funnel and take action to fix it.
monday CRM
- Customizable dashboards: We were impressed that monday lets you populate and tailor dashboards with custom widgets, displaying calendars, timelines, tasks, KPIs and more.
- Data visualization: monday’s excellent data visualization functions impressed us. You can create charts for tracking specific KPIs and monitor team workload; managers gain a comprehensive view of performance and progress.
- KPI tracking: monday’s KPI tracking offers live insights into sales pipeline stages and co-worker performance, making it easier for sales managers to spot training opportunities and reward success. And its excellent visualization tools help managers stay informed and make decisions using real-time data.
monday’s customizable dashboard features helpful data visualizations. Source: monday.com
Integrations
Expanding functionality via apps and APIs is commonplace for CRMs today.
HubSpot
- Large app marketplace: We were impressed with HubSpot’s marketplace, which offers over 1,700 apps users can browse based on dozens of criteria, from competitive intelligence to social media management. We liked the inclusion of specialized categories like configure, price, quote and extract, transform and load apps for connection to data warehouses.
- APIs and webhooks: HubSpot has an excellent API (both RESTful and GraphQL), which is great for everything from straightforward data transfer and updating to syncing between different systems. Webhooks are also available to alert you of key changes in your HubSpot account.
- Integrations and extensions: We were impressed by HubSpot’s Data Sync, which allows for easy data coordination across various platforms. You can also use Zapier and Make to create custom interactions.
monday CRM
- Wide app selection: We like monday’s wide selection of around 500 tools to streamline real-time communication and task management. Apps are broken down into 14 different categories ranging from reporting and analytics to marketing and finance.
- Zapier and Make: Connect monday to a much wider range of apps like e-commerce websites and customer service software via Zapier and Make. You may need a coder or programmer to carry out some integrations.
- API platform: monday’s open API and extensive integrations impressed us. Its software development kit makes it much easier for technical teams to run API queries.
HubSpot vs. monday CRM Summary
HubSpot and monday CRM are highly capable, user-friendly CRM platforms that will help businesses increase sales and efficiency. Here’s our assessment of which type of business each CRM is best suited for.
HubSpot is best for companies that want to boost their sales and marketing results.
HubSpot was specifically designed to help companies improve their sales and marketing and it accomplishes this mission well. From lead capture and management to gathering and segmenting customers, it knows what its audience wants — and delivers. We love the growing presence of AI in the HubSpot system and look forward to seeing how it develops. HubSpot is the best CRM for organizations that want their sales and marketing teams to collaborate better and reach their full potential.
monday CRM is best for SMBs that want to improve overall performance.
monday’s CRM system is part of a wider ecosystem designed to improve task management and project development in businesses and simplify and automate workflows. While many features require third-party plug-ins, the solution more than holds its own for sales and marketing against specialist competitors like HubSpot. monday CRM is an excellent choice for SMBs, particularly those that plan on staying organized as they grow.
FAQs
