Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | June 01, 2026
SMS for business is an effective strategy for engaging your customers and increasing sales. Here is what your company should know about text message marketing.
Article
Marketing to College Students
By Max Freedman | May 18, 2026
College students are a specific demographic who require authentic and value-driven marketing. Here is how you can use digital content to reach Gen Z consumers.
Best Pick
The Best CRM Software of 2026
By Mark Fairlie | May 14, 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.
Article
Strategies for Building Brand Trust Through Video
By Joe Forte | May 14, 2026
Learn how video marketing can build brand trust, strengthen customer relationships and drive sales with storytelling, testimonials, SEO tips and platform recommendations.
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | May 08, 2026
Learn what Google Ads is, how it works and why businesses use it to reach motivated buyers. Explore campaign types, costs, setup steps and strategies for better results.
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | May 05, 2026
Text message marketing can drive results, but noncompliance can be costly. Learn the TCPA, CTIA, state SMS laws, consent rules and penalties to know.
Article
Why Print Marketing Is Still Important in a Digital World
By Adam Uzialko | April 27, 2026
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your business and drive more sales.
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | April 20, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Jennifer Dublino | March 30, 2026
You can create better content with high-quality original visuals rather than opting for stock photography. Here’s how to find compelling images for your brand.
Article
The Best Lead Scoring Tools for 2026
By Adam Uzialko | March 25, 2026
These lead scoring tools can help you identify which prospects are most likely to convert so you can focus your time on those who are ready to become customers.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 25, 2026
Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.
Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | March 24, 2026
User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | March 23, 2026
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | March 19, 2026
Learn how technology is changing and how adapting to it can help your marketing.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | March 19, 2026
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | March 18, 2026
Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.
Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | March 06, 2026
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | March 04, 2026
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.
Review
Mailchimp Review
By Adam Uzialko | March 02, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
Email Design Guide (With Examples)
By Jennifer Dublino | March 02, 2026
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
Article
Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026
Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | February 10, 2026
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | February 10, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 10, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Review
Pipedrive Review and Pricing
By Mark Fairlie | February 10, 2026
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.