Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
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How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
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Why Small Businesses Need a Social Media Presence
By Sean Peek | March 30, 2026
Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.
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Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | March 30, 2026
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
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Emojis at work: Should you use emojis in business communications?
By Sean Peek | March 26, 2026
Here's how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | March 23, 2026
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
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The ROI of Marketing Automation: When, Where, and How to Automate
By Adam Uzialko | March 20, 2026
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5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | March 16, 2026
Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.
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How to Grow Your E-Commerce Sales Through SMS Marketing
By Adam Uzialko | March 12, 2026
E-commerce businesses can benefit from text message marketing by building an engaged SMS list and stay compliant with legal requirements and best practices.
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Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | March 11, 2026
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
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MMS vs. SMS: Which is Best for Text Message Marketing?
By Mark Fairlie | March 09, 2026
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's marketing campaign.
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How to Draft an Email Newsletter
By Rachelle Gordon | February 23, 2026
Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan
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7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 21, 2026
Online communities keep your target audience engaged with one another and your brand. Here’s how to effectively build an online community.
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How to Use SMS Messaging for Your Business
By David Gargaro | February 10, 2026
Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.
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Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | February 10, 2026
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
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How New-Age Social Media Marketing Is Changing and What You Need to Know in 2026
By Aaron Irmas | February 03, 2026
Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | January 30, 2026
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
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Hidden Costs of Restaurant Marketing
By Jennifer Dublino | January 30, 2026
Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.
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Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | January 30, 2026
Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.
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Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
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How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
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The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | January 30, 2026
Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.
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How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.
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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.
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4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | January 28, 2026
Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.
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How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | January 27, 2026
Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.
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How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Email and SMS marketing complement each other well. Here’s how to use both for your small business.
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Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 26, 2026
This guide describes online reputation management and how brands can use it to keep their public image positive.
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GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | January 23, 2026
Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.
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Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2026
YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.