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Learn about Gen Z's buying preferences and how to use print media to attract these consumers.
Just when marketers and small businesses have figured out how to market to millennials, a new demographic is capturing their attention. Gen Z is a budding consumer powerhouse cohort that, according to NielsenIQ, is expected to reach $12 trillion in buying power by 2030.
Gen Z is known for being digitally attuned and culturally diverse, and you can’t talk to them the same way you’d talk to other generations. We’ll examine Gen Z’s buying preferences and how businesses can use print media to attract these consumers.
Generation Z, typically defined as those born between 1997 and 2012, now includes individuals in their teens to mid-20s. Many of them have already entered the workforce or are pursuing higher education. According to the NielsenIQ data cited above, by 2030, Gen Z will comprise 30 percent of the global workforce.
Here are some notable Gen Z facts marketers should be aware of:
Marketers must approach Gen Z differently than other cohorts, taking into account the massive amount of content at their disposal — and their slightly shorter attention spans. However, while print media isn’t a new marketing development, it may have a unique appeal to Gen Z.
Here are a few reasons why print media may be an effective way to market to Gen Z:
No matter how many technological advancements we see in our lifetime, print media will likely continue to have a place in marketing, even if combined with digital marketing strategies. Though messaging and design will continue to evolve, the fundamentals of physical media will remain the same.
Here are a few ways to use print media to appeal to Gen Z: