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Pipedrive vs. monday CRM
Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.
Written by: Mark Fairlie, Senior AnalystUpdated Jan 07, 2025
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Businesses invest in customer relationship management (CRM) software to better handle leads, clients and nurture long-term success. Pipedrive and monday CRM are popular solutions that help companies boost sales and marketing performance, streamline workflow, and improve communication. However, they accomplish these tasks in very different ways for different target customers. We’ll evaluate both platforms’ pricing structures and features to help you choose the right solution and set up your business for CRM success.
Pipedrive vs. monday CRM Highlights
Pipedrive and monday are two of the best CRM software platforms on the market. Here’s an overview of their prices and services.
Criteria
Pipedrive
monday CRM
Starting prices
$14 per user per month (billed annually)
$36 per month (billed annually; $12 per seat per month with a minimum of three seats)
Free trial for paid plans
Yes (14 days)
Yes (14 days)
Marketing campaigns
Integrated email marketing
Lead generation tools
Customizable templates
Email templates
Social media integration
Campaign tracking
Lead management
Smart contact data
Sales funnel optimization
Conversion tracking
Contact management
Lead progression
Deal stages
Omnichannel communications
SMS and MMS capabilities
Social media messaging
Voice calling
VoIP integration
Email client
Social media and SMS
Workflow automations
Pre-built automations
Task assignment
Sales assistant support
Included template workflows
Customized automations
Conditional-on-event triggers
Integrations and APIs
500-plus app integrations
Webhooks
API interface
Over 500 integrations
Powerful REST API
Apps to connect to popular software
Who Is Pipedrive For?
Pipedrive is an ideal choice for companies that rely on sales reps to close deals. We like that it’s excellent for handling complex, multistage and personalized sales processes. You can customize workflows to move deals through the sales funnel efficiently using 36 pre-built automations. Pipedrive’s Configure, Price, Quote (CPQ) feature for complex quoting is among the best in the market. The platform is also excellent for generating sales leads, as it covers the entire customer journey. This intuitive and highly functional CRM knows its audience and delivers. Read our detailed Pipedrive CRM review to learn more about its robust features.
Who Is monday CRM For?
monday CRM is an excellent solution for small and medium-sized businesses (SMBs) looking to improve their overall performance. We like that this all-in-one platform simplifies relationship management and boosts sales and marketing. It also streamlines internal operations through workflow automation. The platform uses built-in tools and third-party apps to offer robust sales and marketing features; such features include customizable lead scoring, integrated campaign creation and real-time analytics. Team members at all levels — reps, managers and executives — gain a bird’s-eye view of operations via dashboard personalization and data visualizations. Read our in-depth monday CRM review to learn more about this intuitive, unified CRM platform.
Did You Know?
monday isn't just a CRM vendor. Read our review of monday email marketing to learn about another product in its comprehensive suite of apps.
Pipedrive vs. monday CRM Comparison
Here’s how Pipedrive and monday CRM compare in pricing and essential CRM features. The latter includes marketing, lead management, communications, workflow automations and integrations.
Pricing
Pipedrive and monday CRM offer a range of service tiers.
Pipedrive Pricing
Plan
Price
Features
Essential
$14 per user per month (billed annually)
$24 per user per month (billed monthly)
3,000 live deals
30 custom fields per company
15 reports per user
Lead and deal management
Customizable pipelines
Leads inbox
Deal rot
Duplicate data merge
Products catalog
Custom fields
People and organization management
Email inbox
Sales Assistant
API access
Webhooks
Advanced
$44 per user per month
Includes everything in the Essential plan, plus:
10,000 live deals
100 custom fields per company
30 reports per user
Product subscriptions and installments
Two-way email sync
Customizable email templates and signatures
Merge fields
Email open and click tracking
Group emailing
Email and video call scheduling
Automations
Smart Contact data
Products revenue forecast
Professional
$49 per user per month (billed annually)
$64 per user per month (billed monthly)
Includes everything in the Advanced plan, plus:
100,000 live deals
300 custom fields per company
150 reports per user
Up to three teams
Required fields
Formula fields
Multiple email accounts sync
Contacts timeline
Email creation
Email summarization
AI-powered Sales Assistant
Revenue reports forecast and view
Power
$64 per user per month (billed annually)
$79 per user per month (billed monthly)
Includes everything in the Professional plan, plus:
200,000 live deals
500 custom fields per company
250 reports per user
Up to 15 teams
Free projects and Smart Docs with e-signature add-ons
Developer Center access
Enterprise
$99 per user per month (billed annually)
$129 per user per month (billed monthly)
Includes everything in the Power plan, plus:
Unlimited live deals
Unlimited custom fields per company
Unlimited reports per user
Unlimited teams
Non-developer sandbox account
Pipedrive’s pricing is midtier: there are both cheaper and more expensive alternatives. Its lower-tier plans may not fully meet the needs of companies with complex sales processes, which require advanced functionality. Note that you’ll pay more for additional apps and features like LeadBooster, Smart Docs and Campaigns. While there’s no free subscription, the company offers a 14-day free trial to test the platform’s features.
monday CRM Pricing
monday’s pricing is based on “seats,” or users; there’s a three-user minimum across all tiers. The prices below represent three seats billed annually. Monthly billing is an option, but it costs 18 percent more.
Plan
Price
Features
Basic
$36 per month
Unlimited contacts database
Web form lead capture
Lead, contact and deal management templates
Unlimited customizable pipelines and boards
iOS and Android apps
5GB storage
Standard
$51 per month
Includes everything in the Basic plan, plus:
Lead management
Account and contact management
Deal management
20GB storage
Two-way Gmail and Outlook integration
Activity management
Quotes and invoices
AI email generation
Customizable notifications
DocuSign, Aircall and Pandadoc integrations
Pro
$84 per month
Includes everything in the Standard plan, plus:
100GB storage
Sequences
Mailchimp, HubSpot and Facebook Ads integrations
Time tracking
Sales forecasting
Sales analytics
Enterprise
Call for a quote
Includes everything in the Pro plan, plus:
1,000GB storage
Salesforce integration
Lead scoring
Duplicate warning
Advanced analytics
Team goals
Post-sales account management and collection tracking
Rep onboarding, sales collateral and sales documents
While monday’s work management offering has a free tier, its CRM offering does not. However, monday CRM does provide a 14-day free trial.
monday’s pricing approach has some issues to be aware of. You must buy a specific predefined number of seats: three, five and then increments of five up to 30. You can then choose 40, 50, 100 or 200 seats. So, a company with 75 seats would have to either buy 25 more seats than needed or have 25 users go without the platform.
Tip
If your business wants a full-featured free plan, check out our review of HubSpot CRM. HubSpot's free tier has generous features that are ideal for very small businesses.
Best for Pricing
Tie
monday CRM has flexible pricing and a special rate for bulk annual payments. However, Pipedrive offers more granular control over features across its plans. monday's requirement for predefined seat numbers could mean paying for unused licenses, making the platform less cost-effective for some businesses. However, your business's size and specific needs will dictate your best option.
Marketing Campaigns
Both monday CRM and Pipedrive have built-in marketing platforms that allow you to connect with fresh prospects to turn them into leads.
Pipedrive Marketing Campaign Features
Integrated email marketing: Pipedrive’s integrated email marketing platform, Campaigns, impressed us. This feature is available for a small additional monthly charge; it allows users to send email marketing campaigns from their domain for added legitimacy. The platform’s drag-and-drop editor and extensive template selection make creating attractive and compelling campaigns easy. We also like Pipedrive’s ability to analyze campaign conversion metrics such as email open rates and other lead conversion
Multichannel marketing capabilities: Third-party apps add omnichannel functions to Pipedrive. We were impressed that you can run text message marketing campaigns with apps like WhatsApp and Textline. You can also add VoIP functionality via providers like Aircall, JustCall and Ringover.
Lead generation tools: We like that you can use Pipedrive to generate sales leads and fill your sales funnel. The LeadBooster add-on is available for $39 monthly. It captures and auto-completes enriched contact information from forms and chatbots on your website and Pipedrive’s database of over 400 million decision-makers.
Customizable campaign templates: Pipedrive has included a selection of integrated email templates on the platform that you can edit with easy drag-and-drop tools. You can save these modified and newly created emails as templates for later use.
Businesses can launch various types of email marketing campaigns within Pipedrive. Source: Pipedrive
monday CRM Marketing Campaign Features
Email marketing platform: Unlike Pipedrive, monday CRM relies on integrations with platforms like Mailchimp and Klaviyo for email marketing. You can create email campaign designs with drag-and-drop editors, find and customize premade templates and themes, schedule sends, and track performance. But, you must connect to third-party apps for this functionality.
Multichannel marketing: We like how easy it is to run text message marketing campaigns with the Twilio integration. You can also plan social media marketing content on monday CRM and track its performance.
Telephone marketing: We like that monday helps you win customers over the phone by connecting with third-party apps such as PhoneBurner. You can also access features like outbound calling campaigns with auto-dialing, contact syncing, click-to-dial, call tracking and disposition logging.
Best Marketing Campaign Features
Pipedrive
Both platforms offer similar marketing functionality. However, Pipedrive's email marketing system is built in, and the platform includes broader marketing features. We also like that you can buy decision-maker data with Pipedrive's LeadBooster add-on.
FYI
You can import cold email data into Pipedrive for email marketing campaigns. However, if you have a high email bounce rate and the company gets spam complaints, it may remove your permissions.
Lead Management
Pipedrive and monday CRM provide companies with various tools to help sales teams work with leads and increase conversion rates.
Pipedrive Lead Management Features
Customized sales workflows: Pipedrive helps sales representatives easily establish multiple customized sales funnel workflows. The system has dozens of ready-to-use, modifiable automations that team members can share. We like that creating new automations is straightforward via web forms or an intuitive editor.
Contact data: We were impressed by Pipedrive’s Smart Contact Data feature. It automatically gathers prospect information from online sources like LinkedIn; this practice is particularly helpful for saving time when dealing with B2B inquiries.
Sales tools: Pipedrive offers advanced functionalities, including a CPQ tool, via integration with third-party apps such as GleanQuote and Mobileforce. CPQs allow you to generate accurate, intricate quotes based on the product catalogs you can build within Pipedrive.
monday CRM Lead Management Features
Lead management automations: monday has 16 preset automations that use trigger-condition-action formulas to automate tasks such as setting rep reminders, moving deals through stages and sending reminder emails. Users can also create custom lead management automations to tailor workflows to their unique business needs.
Lead scoring: We like monday’s flexible lead scoring function; it enables managers and sales reps to categorize and prioritize prospects. You can customize your lead-scoring criteria to suit your business.
Full-cycle management: We were impressed that monday lets you manage a lead through its entire life cycle — from initial generation, to the separate stages you define, right up to the point of sale and beyond. Customizable dashboards with easy-to-understand data visualizations make it easy for reps and managers to track progress.
monday’s lead management system lets you track leads throughout the customer life cycle. Source: monday
Best for Lead Management
Pipedrive
Pipedrive wins this category if your business has multistage, rep-dependent sales processes. If you have a more standard sales process, however, monday is the better choice.
Tip
Pipedrive's system allows managers to check each rep's sales pipeline to help forecast incoming monthly revenues.
Omnichannel Communications
Pipedrive and monday CRM both incorporate omnichannel, one-on-one communication well.
Pipedrive Omnichannel Communications
Integrated email client: Syncing your existing email account with Pipedrive allows you to manage your messages directly from the platform’s Mail tab. We like how you can personalize one-to-one emails to clients with attachments and other assets. Also, you can monitor when and how often recipients open your emails.
Omnichannel capabilities: Pipedrive allows you to communicate with customers via various channels, including SMS, MMS, web chat and social media messaging (via third-party plug-ins).
Voice calling: Pipedrive accommodates voice calls through third-party apps such as Aircall, JustCall and Ringover. We were impressed by the Fireflies.ai and Tactiq call transcription apps, which save phone-based conversations on customers’ files for future reference.
Pipedrive lets you choose how you communicate with prospects, including by phone and email. Source: Pipedrive
monday CRM Omnichannel Communications
Email apps: We appreciate that monday CRM centralizes all email communications (and other communication forms). Although monday doesn’t have a built-in email client, you can easily integrate Gmail, Outlook and other email services. You can send, receive, and manage emails, and sync calendars without leaving your dashboard.
Voice integration: It’s easy to make and receive phone calls on monday with apps like PhoneBurner, Zoom and Aircall. Your team can access and call contacts directly from the platform. They can also set follow-ups, add notes, and record and log conversations, depending on the third-party integrations you choose.
Multichannel communications: Move beyond email and voice with SMS campaigns via Twilio integrations. Other apps allow team members to message customers on WhatsApp and via social media from within their monday dashboards.
Best for Omnichannel Communications
Pipedrive
Pipedrive edges out monday CRM in this category. It has a built-in email client. Plus, its omnichannel functionality, particularly voice call transcription, is executed better. However, for most SMBs, monday's features will be more than enough to stay in touch with clients.
Workflow Automation
CRM software records all staff and customer communications. It then analyzes this data to provide insights on improving business performance.
Pipedrive Workflow Automation Features
Pre-built and customizable workflows: Pipedrive offers dozens of pre-built automations that users can adapt to their specific needs and share with colleagues. For example, you can automatically send a welcome email to new prospects if they register and then populate a rep’s contact diary with their details.
Triggers and automations: We like that Pipedrive lets you create multiple sales funnels. Each can have unique triggers to initiate actions like scheduling a call if the prospect goes quiet or notifying a rep when they interact with an email.
Task assignment and notifications: Pipedrive’s Sales Assistant is a digital assistant. It provides real-time help to sales reps managing their daily tasks and workflows. We like that this feature adjusts to a business’s unique sales cycle, offering insight into automation and deal prioritization.
monday CRM Workflow Automation Features
Template workflows: monday comes with various predefined automations and allows for custom workflow creation. We find its CRM-specific templates especially convenient for tasks such as organizing contacts, managing leads and creating optimized workflows.
Conditional triggers and actions: We like that users can create custom workflows that automate repetitive tasks.
Custom workflow creator: The platform offers extensive customization options. Although there’s a learning curve, the principle is straightforward: Choose a trigger, select a resulting action and refine it later to more accurately reflect your business processes.
monday makes it quick and easy to set up custom workflow automations. Source: monday
Best for Workflow Automation
Pipedrive
Pipedrive takes the win for its comprehensive workflow features. Both platforms offer extensive and customizable automation options. But, the Sales Assistant's guidance is better for task management and revenue generation because it prioritizes deals.
Integrations
You can connect Pipedrive and monday to other business software using third-party integrations and APIs.
Pipedrive Integrations
Pipedrive Marketplace: The Pipedrive Marketplace includes over 500 apps categorized by function, such as analytics or customer service. Installing apps and managing them directly from your Pipedrive account settings is easy. The marketplace also allows quick connections to everyday tools like Slack and some of the best accounting software
APIs: The Pipedrive API allows extensive customization through CRUD operations on resources like deals and organizations. It offers both RESTful and GraphQL APIs for general tasks and real-time updates, respectively. The API adds another layer of flexibility — letting businesses craft custom workflows or even develop their own Pipedrive-connected apps.
Partner community: Partners offer training and implementation services to help you make the most of the platform. You can search for partners based on location, language or user rating. Partners can also create highly customized integrations and workflows for your company so the platform more closely fits your exact business needs.
monday CRM Integrations
App selection: monday has an extensive array of 500-plus integrations, including Slack, Microsoft Teams and Google’s suite of business apps. Popular marketing tools — including HubSpot, Mailchimp and Hootsuite — are also available. The user-friendly integration center lets you add most apps in just a few clicks.
Zapier and Make: These platforms extend monday’s capabilities with thousands of additional app integrations, including specialized industry tools and general business apps.
API platform: monday’s open API enhances the CRM’s customizability and adaptability for different business requirements. For example, use the API to build a monday dashboard that consolidates data from multiple external services. For example, accounting software and email marketing platforms.
Best for Integrations
Pipedrive
Pipedrive wins in the integrations department. While both vendors offer hundreds of apps and Zapier/Make capabilities, Pipedrive's offerings perform better. Pipedrive's API also supports both RESTful and GraphQL for added customization; this gives businesses more flexibility to tailor their workflows and connect to more apps.
Did You Know?
Salesforce has the most integrations of any CRM we reviewed. Check out our Salesforce CRM review for information on what's available.
Pipedrive vs. monday CRM Summary
Pipedrive and monday CRM have different target audiences, so we recommend these platforms for companies with the following specific needs:
Pipedrive is best for companies that want a more streamlined sales process.
Pipedrive’s integrated email client and extensive automation options stand out. Its pre-built workflows can help guide sales reps through the sales cycle. The Smart Contact Data feature, which automatically pulls prospect details from online sources to save time, is particularly valuable. Advanced functionalities, like CPQ, are available through third-party integrations. Pipedrive also excels in multichannel marketing; it supports text messaging and voice calls via third-party apps. Thus, it offers greater customer engagement flexibility.
monday CRM is best for SMBs seeking to improve their business performance.
monday is more than a CRM; it’s a broad platform designed to improve business operations and streamline development projects. monday’s CRM is exceptionally flexible, seamlessly meshing with well-known platforms such as Mailchimp for email campaigns and Twilio for text-based outreach. The system offers customizable lead scoring that directs your sales team effectively from initial contact to deal finalization. If you want to run a better business or have growth in mind, monday is an excellent choice.
FAQs
Every business is different and needs a CRM that suits its unique requirements. monday CRM is an excellent customer relationship management platform for SMBs; it makes running a business easier and can help deliver better sales and marketing results.
monday's product offerings include monday CRM, monday work management (for managing projects and workflows) and monday dev (for development and product teams). These tools work well together. monday CRM is powerful and will easily meet the needs of SMBs.
Pipedrive is a very capable CRM designed primarily for business-to-business companies with complex sales processes. It works well when a product or service must be customized, adapted and when multiple decision-makers are involved in a purchase. Pipedrive also has a powerful built-in marketing platform and hundreds of integrations with third-party business apps, including Zoom, Microsoft Teams and QuickBooks.
Yes. Pipedrive has a third-party integration that allows its sales team functionality to work in the monday CRM platform.
Mark Fairlie brings decades of expertise in telecommunications and telemarketing to the forefront as the former business owner of a direct marketing company. Also well-versed in a variety of other B2B topics, such as taxation, investments and cybersecurity, he now advises fellow entrepreneurs on the best business practices.
At business.com, Fairlie covers a range of technology solutions, including CRM software, email and text message marketing services, fleet management services, call center software and more.
With a background in advertising and sales, Fairlie made his mark as the former co-owner of Meridian Delta, which saw a successful transition of ownership in 2015. Through this journey, Fairlie gained invaluable hands-on experience in everything from founding a business to expanding and selling it. Since then, Fairlie has embarked on new ventures, launching a second marketing company and establishing a thriving sole proprietorship.