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8 Ways to Track Trends on Social Media

Understanding social media trends allows you to improve your social media marketing strategy. Here’s how to monitor what is hot.

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Written by: Tom Anziano, Senior WriterUpdated Mar 25, 2025
Shari Weiss,Senior Editor
Business.com earns commissions from some listed providers. Editorial Guidelines.
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Because trending topics change rapidly, keeping track of what’s hot on each social media platform can be challenging. However, catching a trend at the right time can offer a significant boost to your social media marketing. Business.com spoke with digital and social media marketing experts to uncover the best tips and tools to track social media trends. Plus, find out the social media marketing trends your business should be embracing.

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Tom Anziano headshot
Written by: Tom Anziano, Senior Writer
Tom Anziano is an international business expert with a bachelor of business administration from the University of Miami, where he concentrated on marketing. Over the last two decades, he has shared his expertise domestically and abroad, including as a business skills and writing teacher in Madrid. At business.com, Anziano primarily covers marketing topics, including social media trends, marketing analysis, and email and text message marketing. Anziano also has experience testing business software and services, allowing him to make informed recommendations on the best products and tools for business owners. He specializes in CRM software, email and text message marketing platforms, and financial solutions.
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