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Latest: Advice, Tips and Resources

Article
Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | September 11, 2024

Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | September 10, 2024

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | September 10, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | September 09, 2024

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Office workers
Article
Don’t Scare Employees With This Employment TRAP
By Skye Schooley | September 09, 2024

Find out what training repayment agreement provisions (TRAPs) are, whether they're legal and their advantages for employers.

Article
What Is SIP Trunking?
By Shannon Flynn | September 09, 2024

A SIP trunk is the digital version of an analog phone line. Learn how you can upgrade to a unified digital phone system for your business.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Mark Fairlie | September 09, 2024

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Terry Szuplat in front of Air Force One
Article
Obama Speechwriter Terry Szuplat Wants to Change Your Next All-Hands Presentation [Full Q&A]
By Antonio Ferme | September 09, 2024

The author of Say It Well breaks down the art of persuasion for business leaders.

Get Pay Right
Article
Salary.com CEO Kent Plunkett’s Fair Pay Playbook [Full Q&A]
By Dawn Allcot | September 09, 2024

An interview with the author of Get Pay Right: How to Achieve Pay Equity That Works

closeup of a hand on the receiver of an office phone
Article
RingCentral vs. Nextiva Comparison
By Mark Fairlie | September 06, 2024

RingCentral and Nextiva are leading VoIP systems with sophisticated features. Learn how they measure up and which is best for your business.

Article
Can You Run a Business via a Smartphone?
By Sean Peek | September 06, 2024

Mobile app technology has grown so advanced that an entrepreneur or small company owner can run 100% of their business on smartphone apps.

person dialing a phone
Article
Which Business Phone System Is Best for Your Business?
By Mark Fairlie | September 06, 2024

A business phone system can enhance business communications and improve productivity. Learn how to choose the best business phone system for your needs.

Article
Types of Phone Systems for Small Businesses
By Mark Fairlie | September 06, 2024

There are three primary types of business telephone systems: KSU, PBX and VoIP. Learn about each option and decide which one is best for your business.

Article
Grow Your Small Business by Outsourcing Business Processes
By Jennifer Dublino | September 06, 2024

Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.

Article
How to Choose a Mobile POS System
By Skye Schooley | September 06, 2024

There are a lot of mobile point-of-sale apps out there. How do you choose the best mobile POS for your business?

Article
What Is a VoIP Number?
By Mark Fairlie | September 05, 2024

A VoIP number is a dedicated phone number assigned to a user and not tied to a physical line. Learn how VoIP numbers work and how to get one.

Article
Need a Business Phone Number, But Not a Business Phone?
By Max Freedman | September 05, 2024

A phone isn’t always necessary to do business these days. There are a number of options if you don’t need a traditional system.

Article
How to Manage Your Small Business Through a Crisis
By Mark Fairlie | September 05, 2024

Here's how you can navigate a crisis successfully and stay in business.

Article
8 Reasons Why the Cash-Only Model Doesn’t Work for Small Businesses
By Mark Fairlie | September 05, 2024

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | September 04, 2024

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | September 04, 2024

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
Discover the Unique Selling Proposition of Your Business
By Shane Barker | September 04, 2024

Without a unique selling proposition, you have nothing that distinguishes your company. Learn how to create an effective USP for your business.

Article
Work-Life Balance: How to Set Manageable Boundaries
By Jamie Johnson | September 04, 2024

Here's how to achieve the work-life balance that works best for you.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 04, 2024

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | September 03, 2024

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How Well Do You Handle Change? The Benefits of Being Adaptable
By Julie Thompson | August 29, 2024

How well do you handle change? The benefits of being adaptable in the workplace are innumerable. See the advantages and get adaptability tips.

happy office
Article
Forever a Student: 11 Types of Courses That Prepare You for the Future of Business
By Sean Peek | August 29, 2024

Whether your business knowledge is beginner or advanced, these professional development resources will take your expertise to greater heights.

Article
7 Smart Tips for Evaluating Your Outsourcing Partner
By Jennifer Dublino | August 29, 2024

Outsourcing part of your production process can boost efficiency, save money and help you focus. Learn seven tips for evaluating an outsourcing partner.

businesswoman looking stressed as her boss stands in front of her
Article
Broken Pedestals: The Dark Sides of 10 Popular CEOs
By Julie Thompson | August 29, 2024

Learn about the significant missteps of seven once-popular business leaders.