EZ Texting Review and Pricing

Why We Chose EZ Texting for Ease of Use

As its name implies, EZ Texting is easy to use from the get-go. Its developers designed the platform and its interface for users without prior knowledge of text-based marketing tools. Numerous prompts guide users through all features and functions. In our opinion, EZ Texting is the most user-centric text messaging system available today. Additionally, this fully featured system is comparable to other leading text message marketing platforms in functionality.

The EZ Texting website offers helpful information, but because the platform is intuitive, users likely won’t have to reference many online assistance options. However, we were impressed by the sheer volume of industry-specific content the company provides on making money with text messaging — a resource all users will appreciate.

EZ Texting’s user-friendly interface presents all the information you need in a central hub. Source: EZ Texting

Ease of Use

The EZ Texting dashboard is exceptionally easy to understand and navigate. The company has adopted a clean and minimalist design for its dashboard that works very well. We could tell that much thought went into the platform’s user experience. During testing, we found that we could navigate to most functions with a few clicks. We appreciated how related tasks and features were bundled logically for easy navigation. We also consulted the learning center less frequently than we did with other platforms — a testament to EZ Texting’s ease of use.

Users switching from other text messaging providers shouldn’t have many issues. Uploading contacts to EZ Texting is a breeze via a custom comma-separated values (Excel-type) template. You can also grab contacts directly from Mailchimp, Constant Contact and HubSpot. To ensure the smoothest transition, set up custom fields in EZ Texting so your contact database matches the databases you’re importing from.

EZ Texting’s online learning center is impressive. It includes 38 short videos that walk you through the platform’s features, including five videos showing how to connect EZ Texting to Zapier, HubSpot, Mailchimp, Constant Contact and Squarespace. There’s also a thorough and helpful “getting started” section. We particularly like EZ Texting’s assortment of help sections with industry-specific text marketing advice for businesses ranging from bars and nightclubs to wedding service providers. 

EZ Texting offers direct integrations with many of the best customer relationship management software platforms, including HubSpot and many of the best email marketing services, such as Constant Contact and Mailchimp. The software can also integrate with web design platforms like Squarespace and Shutterstock. Additionally, you can connect to more than 6,000 third-party apps via Zapier. A representational state transfer application programming interface (REST API) with thorough documentation can help business owners develop their own integrations.

Uploading contacts to EZ Texting is straightforward via a template or direct transfer. Source: EZ Texting

EZ Texting Features

EZ Texting offers a comprehensive set of features that can help businesses boost their market reach and increase sales via text messaging. Here are a few features that stood out to us. 

Shared Team Inbox

As with other texting platforms, EZ Texting allows you to assign certain customers and types of inquiries to specific team members. One standout feature that we appreciated on the platform was the “Team Inbox.”

This makes all ongoing customer conversations available to team members. Managers can filter which messages get priority, choosing from the newest, unread and longest wait. They can also check which team member is working on which messages and assign individual agents to currently unassigned conversations.

Rather than siloing conversations with specific team members, the Team Inbox gives representatives and managers visibility over message volume and content. This is great for encouraging collaboration and improving the customer experience.

Keyword Selection

EZ Texting makes it easy to use keywords to build contact lists and send promotions, alerts and more. For example, if you offer five different products, you can choose a keyword for each and ask customers to text you the keyword or keywords they’re most interested in when they subscribe. We found it easy to add new keywords to EZ Texting and set an automated reply when someone joins your subscriber list. 

EZ Texting walks users through the process of creating keywords to use in marketing campaigns. Source: EZ Texting

Drip Campaigns for New Subscribers

Email drip campaigns — where you send a sequence of messages to subscribers over time — are highly effective. What makes drip campaigns so useful is they keep your campaigns and offers top of mind without overwhelming customers.

We found creating short message service (SMS) drip campaigns via EZ Texting simple. Here’s how it works: 

• Go to the Campaign menu and select Drip campaign. 
• Click “New Drip Campaign,” enter your campaign, and then click continue.
• Now, click “Create New Group” and enter the name of the contact groups you want to include in the campaign.
• Write your message and then set the timing.
• Keep adding new messages with repeat the process until you’ve created your last drip message. 
• Click “Launch Campaign” to start or “Finish Later” to save a draft of the campaign.

You can also add trackable links to text drip campaigns to monitor which subscribers visit your website after receiving a message.

EZ Texting supports drip campaigns to help nurture leads. Source: EZ Texting

Bulk and Recurring Texting

You can reach a large audience quickly with EZ Texting’s easy-to-use bulk texting option. We like that you can select the group or groups you want to target and personalize text messages with contact fields like first name and last name for greater engagement.

Messages can be sent immediately or scheduled for later. We were impressed that EZ Texting lets you turn a bulk message into a recurring one — something not all platforms allow.

EZ Texting lets you set up bulk texts immediately or schedule them for later. Source: EZ Texting

Text-to-Landline

We like that EZ Texting allows you to set up your existing landline number to receive texts. When a customer messages your landline, your messages will appear in your EZ texting inbox. Not every text messaging service we reviewed offered this capability.

Two-way Conversation Tool

Many texting platforms we reviewed had serviceable inbox functions. However, EZ Texting’s two-way conversation tool stands out. 

To get started, click “Create” and then choose “One-on-One Chat” from the drop-down menu. This takes you to the inbox with a new message window already open. Search for the person you want to message by name or number, compose your message and send it.

We were impressed that you can add emojis and pictures — multimedia messaging service (MMS) only — from a panel above the message box. Additionally, you can access templates directly — a handy shortcut that most other platforms lack. If you write something new that you like and want to use again, you can save it as a template in the message box. 

When the person you’re texting replies, a red circle appears next to the Inbox tab on the menu. Click on the inbox, and you’ll see a list of active conversations in the middle panel and the conversation window on the right. The system stores each conversation interaction so you can research the customer quickly before replying. We like how direct text responses to your campaigns come into the inbox so you can respond quickly to potential sales leads. 

You can also set the system to notify you by email or text (emails are free, but texts count towards your credits). 

Carry out two-way conversations in EZ Texting’s inbox. Source: EZ Texting 

Artificial Intelligence (AI) Integration

The implementation of generative AI into EZ Texting has been a standout. We like the level of customization it offers, including aspects like tone of voice, which can be casual, formal, playful or passionate.

There are two main implementations of AI in EZ Texting:

• AI Reply: In the Team Inbox function, you can utilize the AI reply button that will immediately generate a contextual response based on the client’s message to you. To make it on-brand, give EZ Texting your website or knowledge base address. It will then run a full scan, creating your own personalized sales and customer service chatbot that can answer customers’ queries straight away.
• AI Compose: Designed to generate two-way feedback from bulk email campaigns, users choose from three templates or three instant message options that AI Compose customizes. It also creates text messages for specific uses like appointments, lead generation, events and loyalty initiatives. You can edit the message and translate it into Spanish if required.

Using Reply and Compose has been made as simple as possible for users, saving time. 

MMS Support, Photo Library and Image Editor

MMS messages boost shareability and engagement, so we like that this functionality is built into the EZ Texting platform. MMS messages can include up to 1,600 characters and support pictures, GIFs and audio and video clips. 

You can choose from up to 20 million Shutterstock images to use in your MMS messages. We like the Canva-like function that allows you to create branded announcements, invitations and promotions. You also appreciate that you can edit MMS design templates.

Take advantage of 20 million-plus professional images from Shutterstock for your mobile marketing. Source: EZ Texting

Quick Response (QR) Codes

EZ Texting includes easy and flexible QR code functionality. Select Tools > QR code generator to create QR codes that can do the following:

• Create a new text on a user’s phone with a keyword they can send you to opt in.
• Direct a user to a webpage, perhaps one with an online coupon, special offer or loyalty program.
• Input your number into a user’s phone so they can call you.

EZ Texting makes it easy to generate QR codes for text campaigns. Source: EZ Texting

Reporting and analytics

EZ Texting’s marketing analytics functions provide a level of detail beyond what most businesses need. Still, it’s not as comprehensive as other platforms we reviewed. We appreciate that you can do the basics, such as tracking opt-in and opt-out levels, click-through rates from URLs included in text messages, reply rates, bounce rates and more for specific campaigns and time frames.

You can also monitor the size of your contact list to see how many new subscribers you enroll and how many existing ones drop out.

EZ Texting offers multiple report options so you can monitor how well your campaigns are faring. Image source: EX Texting

EZ Texting Pricing

EZ Texting has four service plans. All include:

• Unlimited two-way texting, incoming messages, contacts and keywords
• AI inbox tools for composing and answering messages
• QR codes, signup forms and contact management tools
• Texting tools, such as group texts, MMS and SMS texts, opt-out tool and text forwarding
• Campaign tools, such as automation, drip campaigns and scheduling
• Shutterstock image access for MMS messages
• Direct integrations with HubSpot, Constant Contact, Squarespace and Mailchimp
• API access
• Analytics, reporting and templates
• 500 text credits

Here is a breakdown of the costs for each plan:

EZ texting does not charge your business per text. Instead, it uses a credit system. One SMS text costs one credit while each MMS message costs three credits. Every plan comes with 500 credits (except the Enterprise plan with 200,000) and businesses can buy more anytime. Credits cost about 1 to 3 cents depending on your plan. Credits can roll over for one month. Additionally, you can add another number to your plan for a fee, but you’ll need to contact the company for an exact price. 

Each plan contains one shared team inbox seat – additional seats are $10 per user per month.

EZ Texting offers a 14-day free trial with 100 credits and one keyword. You can extend your trial from within the app. 

Pricewise, EZ Texting is midmarket. 

Implementation and Onboarding

Signing up for EZ Texting is quick and hassle-free. To get started, you’ll be asked for your name, contact details and password. You don’t need to provide a credit card. The system assumes you want the free trial, but you can select any plan.

Your account will be immediately activated, and you’ll receive an email with links to its “Getting Started” section, help center and a video on how to send your first message in less than five minutes.

We like that you don’t have to download anything to use EZ Texting. It’s all done from within a standard web browser. You can’t customize the dashboard but that’s true of all the services we reviewed.

Customer Support

EZ Texting offers live chat support daily from 8 a.m. to 8 p.m. Eastern time. You can also submit a support request via your inbox and access the help center at any time. We tried the web chat a couple of times during our trial and received very quick replies, although you may have to go through a chatbot before being connected with a live agent.

Limitations

Cost is also a potential disadvantage with EZ Texting. Depending on your texting volume, texts can get expensive. Adding lines will also incur additional costs.

Additionally, while the online help resources are impressive, we’d prefer to see more extended support hours and much easier telephone contact. 

Methodology

We spent weeks researching the top text messaging services to determine the best solutions. As part of our analysis, we looked at ease of use, features, pricing, customer support and integrations. To determine the best text messaging service for ease of use, we evaluated the clarity of onscreen instructions, the quality of online support documentation for new users and integrations with other popular software.

Bottom Line

We recommend EZ Texting for …

• Small businesses that value ease of use above other criteria, including price.
• Small business owners with very little experience in marketing.

We don’t recommend EZ Texting for …

• Businesses that send tens of thousands of messages per month.
• Small businesses that want phone support or readily available help and assistance.