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Strategy

Get fresh perspectives, ideas, and actionable advice from business experts on different business strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

Article
Ping Author Andrew Brodsky on Digital Communication Manners in 2025 (Full Q&A)
By Taylor Friedman | January 23, 2025

The University of Texas at Austin management professor shares his “Secrets of Successful Virtual Communication.”

Article
The 5 Most Important KPIs for Warehouses
By Kaytlyn Smith | January 21, 2025

Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.

Businesspeople in an office
Article
The 3 C’s of Effective Marketing
By Julie Thompson | January 21, 2025

Learn how these principles can improve your company's marketing and get marketing strategy tips from business experts.

Article
Expanding Your Small Business’s Distribution Channels
By Sean Peek | January 13, 2025

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

people playing video games
Article
7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 10, 2025

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

marketing meeting
Article
How to Rebrand Your Business
By Stella Morrison | January 07, 2025

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Article
Writing a Business Growth Plan
By Jennifer Dublino | December 16, 2024

Our step-by-step guide outlines what to include in your company's business growth plan and features expert advice from business strategy experts.

Businesswoman presenting in a meeting
Article
The Best Business Advice of 2025
By Shari Weiss | December 16, 2024

See the best business advice, strategies and insights from top company leaders at Whole Foods, Google and more.

Article
The State of the B2B Sharing Economy
By Danielle Fallon-O’Leary | December 12, 2024

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Article
9 Surefire Strategies to Help You Stand Out From the Competition
By Stella Morrison | December 09, 2024

Differentiating your brand from the competition gives you a competitive advantage. Learn ways to differentiate your product from the competition.

person texting on a smartphone
Article
Should Your Restaurant Accept Mobile Payments?
By Jamie Johnson | December 06, 2024

Mobile payments provide a fast and easy way for restaurants to receive payments, but there are pros and cons to this method. Here is what you need to know.

Article
5 Reasons Your Business Should Have Strategic Partnerships
By Chad Brooks | December 03, 2024

Strategic partnerships have mutual benefits and can lead to long-term profits. Here are the advantages of partnering with another company and examples.

Article
5 Tips for Setting SMART Goals in Your Business Plan
By Jennifer Dublino | November 22, 2024

SMART goals are specific, measurable, attainable, relevant and time-based. Learn how to apply SMART goal principles to your business to boost success.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | November 20, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
Does Your Business Have a Battle Rhythm? Why You Need One
By Danielle Fallon-O’Leary | November 19, 2024

Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.

Article
How to Determine How Much Office Space You Need
By Jennifer Dublino | November 18, 2024

When buying or leasing an office, planning the right amount of space is crucial for efficient operations. Learn how to determine your office space needs.

Article
Should Your Restaurant Accept Bitcoin?
By Mark Fairlie | November 07, 2024

Some restaurants have started accepting Bitcoin as payment. Learn the pros and cons of accepting Bitcoin in restaurants and how to get started.

Article
Is Wholesale Over? The Death of the Middleman
By Jennifer Dublino | November 07, 2024

The internet has reduced the need for wholesalers that act as middlemen in the sales process. Learn the pros and cons of direct-to-consumer transactions.

Article
How Virtual Reality Technology Is Changing Manufacturing
By Danielle Fallon-O’Leary | November 07, 2024

The manufacturing industry is changing as next-generation VR and AR become readily available.

Article
How to Create a Sustainable Business Model
By Drew Hendricks | November 07, 2024

A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.

Article
What Is Dynamic Pricing, and How Does It Affect E-commerce?
By Jennifer Dublino | November 06, 2024

In dynamic pricing, product prices adjust in response to real-time supply and demand. Learn how dynamic pricing works and its benefits and downsides.

person using a calculator to do accounting
Article
Hitting the Books: A Guide to Retail Accounting
By Jill Bowers | November 05, 2024

Learn about the methods of calculating and tracking inventory that are used in retail accounting.

person drawing logos in a sketchbook next to a color palette
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | October 30, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
How to Expand Your Revenue Sources
By Mark Fairlie | October 30, 2024

The most successful businesses have several revenue sources. Learn how to increase yours.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | October 29, 2024

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

Article
Q1 Reflections: Important Ways to Take Stock of the First Quarter
By Sean Peek | October 29, 2024

The most successful businesses set goals and review them quarterly. Find out why setting goals is important and how to evaluate your Q1 goals.

Article
Tips for Setting Better Business Goals
By Simone Johnson | October 29, 2024

Learn how to create better business goals that can help guide your company.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | October 23, 2024

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
From Mall Madness to Sadness: Why Shopping Centers May Soon Be Obsolete
By Jamie Johnson | October 23, 2024

Find out how to keep your mall-based business alive and how to embrace e-commerce as shopping centers decline.