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Strategy

No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.

Latest: Advice, Tips and Resources

Businesspeople in an office
Article
Why Are So Many Companies Moving to Florida?
By Jennifer Dublino | May 29, 2024

Many established companies of all sizes have decided to make Florida their home. Learn why companies are moving to Florida and how to make the move.

Article
4 Marketing Hacks to Help You Attract the Right Investors
By Jennifer Dublino | May 15, 2024

Marketing strategy is a crucial aspect of landing investors. Use your marketing skills to identify, message and pitch potential business investors.

Article
Time Crunch: An Entrepreneur’s Guide to Prioritizing Your Tasks
By Jennifer Post | May 15, 2024

Entrepreneurs often find themselves overburdened with tasks. Learn how to allocate your time and prioritize your tasks.

Article
A 6-Step Guide to Making a Change Within Your Organization
By Sean Peek | May 02, 2024

Making changes in a company isn't easy, especially for non-managers, but anyone can make a difference. Take these steps to encourage meaningful change.

Article
10 Ways to Reduce Operational Costs for Your Small Business
By Jennifer Dublino | May 02, 2024

Because small businesses operate on tight margins, sustaining a healthy profit is critical. Learn how to increase revenue and reduce expenses. 

business tools
Article
Fast, Good or Cheap — The Iron Triangle
By Jamie Johnson | April 10, 2024

Trying to decide between making a product fast, good or cheap can be difficult. Here's how to accomplish all three.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 05, 2024

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Jennifer Dublino | April 03, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | April 01, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
8 Tips to Manage Your Time as a Small Business Owner
By Jennifer Dublino | March 18, 2024

Small business owners are constantly pulled in different directions. Follow these time-management tips to maximize your effectiveness.

Lynsi Snyder book cover
Article
In-N-Out Burger President Lynsi Snyder Serves Up ‘Slow-Growth Philosophy’ (Full Q&A)
By Rob Gabriele | February 14, 2024

She took over the company at 27 and “Double-Doubled” its success.

Article
Why Every Business Owner Needs an Exit Strategy
By Mark Fairlie | January 29, 2024

You don’t go into business planning to get out — but you should. Find out why an exit strategy is important and why you need two strategies.

Article
6 Key Strategies for Growing Your Construction Firm
By Jennifer Post | January 26, 2024

The future of construction looks good, especially for those in home, commercial or infrastructure. Here are six tips for success within the industry.

Kid at a restaurant
Article
New Jersey Restaurant Bans Kids and Gets 40,000 Likes
By Antonio Ferme | December 18, 2023

The business case for peace and quiet.

Article
How to Build Business Momentum With Limited Resources
By Chris Porteous | November 01, 2023

Building business momentum usually requires financial resources. Learn strategies to build business momentum with few resources and how to avoid mistakes.

Truck driving on a highway at sunset
Article
Where Did All the Truck Drivers Go?
By Carolyn Neuhausen | October 03, 2023

Is the profession running out of gas?

Graphic of diners and a waiter in a fancy restaurant
Article
Eat Up: Supper Clubs Get 21st Century Makeover
By Elizabeth Barton | October 03, 2023

Businesses are turning to an old staple: supper clubs. Learn more about why.

graphic of people looking at a chart
Article
It’s Fashionable to Skip the Business Plan — How Reckless Is That?
By Mike Berner | October 03, 2023

More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?

Windows logo with the text Activision Blizzard
Article
Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)
By Dan Ketchum | October 03, 2023

Independent developers are concerned about how the controversial acquisition will play out.

Superheroes
Article
New DC Studios CEO’s Bold Strategy: Destroy the Universe
By Antonio Ferme | October 03, 2023

James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?

Article
How to Easily Implement a 5S Program for Your Business
By Jennifer Dublino | July 31, 2023

A 5S program consists of sort, straighten, shine, standardize and sustain. Learn how to implement a 5S program, boost efficiency and eliminate waste.

Article
Severance: Keep Your Departments From Going to War
By Ali Saleh | July 10, 2023

Season 1 leaves a lot to the imagination, but one thing is very clear: Lumon Industries does not want its departments collaborating.

man working at a desk
Article
BCG Supply Chain Expert on How to Overcome New Challenges (Full Q&A)
By Antonio Ferme | July 10, 2023

Daniel Weise explains how the supply chain has changed and how to face its current obstacles.