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Strategy

No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.

Latest: Advice, Tips and Resources

Sail to Scale book cover
Article
The Dangers of Scaling Your Startup Too Fast (Full Q&A)
By Antonio Ferme | October 16, 2024

An interview with Sail to Scale co-author Mona Sabet

Article
9 Elements of a Successful Financial Plan for a Small Business
By Jamie Johnson | October 15, 2024

Improve your chances of growth and success by covering these bases in your financial plan.

Article
Better Together: Making Magic Between Big Companies and Startups
By Mark Fairlie | October 10, 2024

Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.

Article
Industries That Take Full Advantage of the Subscription Business Model
By Kimberlee Leonard | October 07, 2024

See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.

Article
Choosing the Best Pricing Model for Your Business: License vs. Subscription
By Jamie Johnson | September 25, 2024

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

Article
11 Ways to Drastically Cut Business Costs
By Katharine Paljug | September 17, 2024

Small businesses often have slim profit margins. Learn how to cut expenses to boost cash flow, invest in growth and lower prices without impacting revenue.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | September 12, 2024

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

creative marketing team
Article
Are You Telling the Right Story About Your Brand?
By Sean Peek | September 10, 2024

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Article
Brand Reputation: How to Protect Your No. 1 Asset
By Mark Fairlie | September 09, 2024

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Article
8 Reasons Why the Cash-Only Model Doesn’t Work for Small Businesses
By Mark Fairlie | September 05, 2024

Customers want payment options, making the cash-only model inconvenient. If your business doesn't accept credit cards, here are eight reasons you should.

Article
The Shocking Truth: Why Every Company Is a Technology Company
By Kimberlee Leonard | August 22, 2024

Companies must adopt a tech mindset in their corporate identity. Learn why every business is a tech company and how to incorporate tech in your operations.

online customer
Article
How to Set a Price for Your Service
By Jennifer Dublino | August 20, 2024

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

Smart Rivals book cover
Article
Smart Rivals: How to Compete Against Tech Giants [Full Q&A]
By Tina Nazerian | August 16, 2024

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

Office workers
Article
Get It Together: 7 Quick Ways to Make Your Business More Organized
By Leah Zitter | August 13, 2024

Use these simple tricks to make your business more efficient with the minimum resources.

Hyper Efficient book cover
Article
Hyperefficient: Dr. Mithu Storoni Shares Productivity Brain Hacks
By Jane Meggitt | August 05, 2024

Our full Q&A with the author and neuroscience researcher.

woman using a laptop
Article
Common Mistakes That Can Lead to Product Failure
By Jennifer Dublino | May 31, 2024

What pitfalls cause most products to fail? Learn about these common traps so you can avoid mistakes and a failed product launch.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | April 01, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Lynsi Snyder book cover
Article
In-N-Out Burger President Lynsi Snyder Serves Up ‘Slow-Growth Philosophy’ (Full Q&A)
By Rob Gabriele | February 14, 2024

She took over the company at 27 and “Double-Doubled” its success.

marketing meeting
Article
Big Profits, Big Layoffs: Tracking Earnings Per Laid off Employee
By Chad Brooks | February 01, 2024

Meta earned $3.9M per laid-off employee in Nov; Microsoft earned $9.8M per layoff. Amazon's figure was $2.8M, while WeWork and Spotify had negative EBITDAs.

Kid at a restaurant
Article
New Jersey Restaurant Bans Kids and Gets 40,000 Likes
By Antonio Ferme | December 18, 2023

The business case for peace and quiet.

Truck driving on a highway at sunset
Article
Where Did All the Truck Drivers Go?
By Carolyn Neuhausen | October 03, 2023

Is the profession running out of gas?

Graphic of diners and a waiter in a fancy restaurant
Article
Eat Up: Supper Clubs Get 21st Century Makeover
By Elizabeth Barton | October 03, 2023

Businesses are turning to an old staple: supper clubs. Learn more about why.

graphic of people looking at a chart
Article
It’s Fashionable to Skip the Business Plan — How Reckless Is That?
By Mike Berner | October 03, 2023

More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?

Windows logo with the text Activision Blizzard
Article
Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)
By Dan Ketchum | October 03, 2023

Independent developers are concerned about how the controversial acquisition will play out.

Superheroes
Article
New DC Studios CEO’s Bold Strategy: Destroy the Universe
By Antonio Ferme | October 03, 2023

James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?

Article
Severance: Keep Your Departments From Going to War
By Ali Saleh | July 10, 2023

Season 1 leaves a lot to the imagination, but one thing is very clear: Lumon Industries does not want its departments collaborating.

man working at a desk
Article
BCG Supply Chain Expert on How to Overcome New Challenges (Full Q&A)
By Antonio Ferme | July 10, 2023

Daniel Weise explains how the supply chain has changed and how to face its current obstacles.