Strategy

No business can succeed without the right strategies in place for sales, marketing and more. Get expert tips and professional advice on the best methods to optimize your business practices so you can effectively target your ideal customer and grow your company at a steady pace.

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Latest: Advice, Tips and Resources

Article

Time for Change: When to Rebrand and How to Begin the Process

By Julie Thompson | January 05, 2026

Thinking of rebranding your business? Learn when it’s time to rebrand and how to get started.

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Discover the Unique Selling Proposition of Your Business

By Shane Barker | January 02, 2026

Your unique selling proposition is what sets your business apart from its competitors and helps it stand out in the market.

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How to Attract Customers to Your Restaurant

By Jennifer Dublino | January 02, 2026

Learn how to use online and offline marketing to reach more customers for your restaurant.

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How Color Can Impact Your Restaurant

By Sean Peek | October 21, 2025

Color plays as important a role as sound in building a restaurant atmosphere.

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6 Reasons Your Business Should Have Strategic Partnerships

By Chad Brooks | September 12, 2025

Strategic partnerships have mutual benefits and can lead to long-term profits.

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She’s Got a Blank Check, and She’ll Write Your Name: Taylor Swift’s Billion-Dollar Business Playbook

By Tess Barker | March 26, 2025

Our full Q&A with There’s Nothing Like This author Kevin Evers

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Agree to Disagree: Conflict Resilience Authors Reveal the Power of Productive Tension

By Tina Nazerian | February 05, 2025

Our full Q&A with Bob Bordone and Dr. Joel Salinas

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It’s a Big World After All: Should American Businesses Say Goodbye Globalization?

By Jane Meggitt | January 30, 2025

An interview with author Elisabeth Braw

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The Best Business Advice of 2026

By Shari Weiss | December 16, 2024

We spent the year talking to executives and leaders from Whole Foods, Google and more to get the best business advice, strategies and insights.

group of young adult friends sitting on a couch watching TV together

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TV Executive Ken Basin Explains Why Hollywood Imploded [Full Q&A]

By Antonio Ferme | October 29, 2024

The Business of Television author has a few ideas to rescue networks from their own bad decisions.

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The Dangers of Scaling Your Startup Too Fast (Full Q&A)

By Antonio Ferme | October 16, 2024

An interview with Sail to Scale co-author Mona Sabet

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Smart Rivals: How to Compete Against Tech Giants [Full Q&A]

By Tina Nazerian | August 16, 2024

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

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Hyperefficient: Dr. Mithu Storoni Shares Productivity Brain Hacks

By Jane Meggitt | August 05, 2024

Our full Q&A with the author and neuroscience researcher.

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In-N-Out Burger President Lynsi Snyder Serves Up ‘Slow-Growth Philosophy’ (Full Q&A)

By Rob Gabriele | February 14, 2024

She took over the company at 27 and “Double-Doubled” its success.

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Big Profits, Big Layoffs: Tracking Earnings Per Laid off Employee

By Chad Brooks | February 01, 2024

Meta had $3.9 million in earnings for every staff member they laid off in November.

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New Jersey Restaurant Bans Kids and Gets 40,000 Likes

By Antonio Ferme | December 18, 2023

The business case for peace and quiet.

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Where Did All the Truck Drivers Go?

By Carolyn Neuhausen | October 03, 2023

Is the profession running out of gas?

Graphic of diners and a waiter in a fancy restaurant

Article

Eat Up: Supper Clubs Get 21st Century Makeover

By Elizabeth Barton | October 03, 2023

Why restaurants are relaunching supper clubs.

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It’s Fashionable to Skip the Business Plan — How Reckless Is That?

By Mike Berner | October 03, 2023

More and more entrepreneurs are winging it. Are they setting themselves up for failure or smartly trusting their gut?

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Can Small Video Game Studios Compete With Microsoft-Activision Mega Merger? (Full Q&A)

By Dan Ketchum | October 03, 2023

Independent developers are concerned about how the controversial acquisition will play out.

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New DC Studios CEO’s Bold Strategy: Destroy the Universe

By Antonio Ferme | October 03, 2023

James Gunn is rebooting the previous messy take on Superman, Batman, and the rest. Can your business wipe away its mistakes too?

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Severance: Keep Your Departments From Going to War

By Ali Saleh | July 10, 2023

The acclaimed Apple TV+ series is surreal, but one of its themes — how a company can pit employees against one another — is very real.

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BCG Supply Chain Expert on How to Overcome New Challenges (Full Q&A)

By Antonio Ferme | July 10, 2023

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