Advertising
One of the fastest ways to grow brand awareness and explain your company's value proposition is through advertising. These resources explain how to make advertising work for you, whether it’s conventional methods like print ads and television commercials or more modern approaches like social media advertising.
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.
A Q&A with the author of The Obvious Choice
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
Get business inspiration and tips from the best of the best in the ad world.
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
Would you try a bologna face mask?
…without a Super Bowl budget.
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.