BDC Hamburger Icon

Menu

Close
BDC Logo
Search Icon

Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | February 18, 2025

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Article
Email Design Guide (With Examples)
By Jennifer Dublino | February 13, 2025

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

business movie
Best Pick
The Best Website Builders and Design Services of 2025
By Mark Fairlie | February 12, 2025

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

Best Pick
The Best CRM Software of 2025
By Mark Fairlie | February 10, 2025

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | February 06, 2025

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Best Pick
The Best Email Marketing Services and Survey Software of 2025
By Mark Fairlie | February 06, 2025

Here are our picks for the best email marketing services in 2025, including for small business, large business, free, low-cost, overall and survey software.

person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 04, 2025

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025

Our full Q&A with LinkedIn influencer Craig Davis

Best Pick
The Best Text Message Marketing Services of 2025
By Mark Fairlie | February 04, 2025

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2025.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | February 03, 2025

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | January 31, 2025

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Article
Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 23, 2025

Here are the best tools for conducting market research.

Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2025

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | January 15, 2025

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | January 15, 2025

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | January 15, 2025

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Article
What Are Email Open Rates?
By Jennifer Post | January 14, 2025

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | January 10, 2025

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 10, 2025

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

person typing on a laptop
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | January 09, 2025

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | January 07, 2025

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | January 06, 2025

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | December 12, 2024

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | December 03, 2024

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | December 03, 2024

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | November 27, 2024

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | November 08, 2024

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.