Marketing Tools

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Here are our picks for the best email marketing services in 2025, including for small business, large business, free, low-cost, overall and survey software.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2025.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Here are the best tools for conducting market research.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.