Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

AdvertisingCorporate CommunicationsCustomer RelationsDigital MarketingMarketing Tools

Latest: Advice, Tips and Resources

Article

Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty

By Mark Fairlie | December 18, 2026

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article

Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | September 10, 2026

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Article

6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency

By Julie Thompson | September 09, 2026

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article

8 Marketing Challenges Only Nonprofits Understand

By Jennifer Dublino | September 09, 2026

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article

13 Ways to Repurpose Your Blog Content for More Traffic

By Mark Fairlie | September 09, 2026

Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.

Best Pick

The Best Email Marketing Services and Survey Software of 2026

By Mark Fairlie | September 08, 2026

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

Article

10 Tips for Choosing the Right Web Hosting Company

By Genia Stevens | September 08, 2026

A business depends on their website to reach customers so finding a reliable web hosting service is important. Use these tips to find the best one for you.

Best Pick

Best CRM Software for Nonprofits

By Ross Mudrick | September 08, 2026

Learn about the best CRM systems for nonprofits, including features and prices. We evaluate solutions that help manage relationships with members and donors.

Article

Calculating the Costs of Call Center Systems

By Mark Fairlie | September 04, 2026

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article

15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | September 04, 2026

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

By Julie Thompson | September 04, 2026

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article

Automated Email Sequence Examples

By Marisa Sanfilippo | September 04, 2026

Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.

Article

Just Say No: 10 Website Design Mistakes That Can Hurt Conversion

By Amanda Hoffman | September 04, 2026

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article

How to Use Video Content Marketing More Effectively

By Jennifer Dublino | September 04, 2026

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Review

SlickText Review

By Tom Anziano | September 04, 2026

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Review

SimpleTexting Review and Pricing

By Mark Fairlie | September 04, 2026

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Best Pick

The Best Text Message Marketing Services of 2026

By Mark Fairlie | September 04, 2026

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Review

Textedly Review and Pricing

By Mark Fairlie | September 04, 2026

Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.

Article

How to DIY Your SMB Website

By Nicole Fallon | September 03, 2026

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

Best Pick

Best CRM for Law Firms

By Mark Fairlie | September 02, 2026

We reviewed the best CRM software for law firms, including HubSpot, Zoho, Pipedrive, Freshsales and Salesforce, comparing pricing, automation, client management, legal integrations and more to help...

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | August 31, 2026

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Review

EZ Texting Review and Pricing

By Mark Fairlie | August 31, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Best Pick

The Best CRM Software of 2026

By Mark Fairlie | August 27, 2026

HubSpot, monday CRM and Zoho lead our picks for the best CRM software, with AI agents, automation and analytics for every budget.

Real estate agent looking at a house exterior

Best Pick

Best CRM for Real Estate Businesses

By Nadia Reckmann | August 21, 2026

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | August 21, 2026

Discover how Bluetooth beacons help businesses drive sales through location-based marketing, from retail and restaurants to gyms and healthcare, plus key privacy tips.

Best Pick

Best CRM for Recruiting

By Mark Fairlie | August 18, 2026

Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.

Review

Freshworks CRM Review and Pricing

By Nadia Reckmann | August 18, 2026

Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....

Article

CRM Switch: 5 Tips for CRM Change Management

By Alex Haimann | August 18, 2026

Switching from one CRM system to another is tricky. Read our guide on how to find the best CRM software, including tips to make the transition process easy.

Review

Salesforce CRM Review and Pricing

By Nadia Reckmann | August 13, 2026

Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.

Article

Salesforce vs. Zendesk Sell Comparison

By Mark Fairlie | August 05, 2026

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

1 2 3 4