Marketing Tools

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.