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Marketing Solutions

From marketing software recommendations to best practices in digital marketing, here you will find a solution to your every marketing need.

Latest: Advice, Tips and Resources

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | November 08, 2024

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 07, 2024

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

business tools
Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | November 06, 2024

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | November 04, 2024

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2024

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Best Pick
The Best Email Marketing Services and Survey Software of 2024
By Mark Fairlie | October 30, 2024

Here are our picks for the best email marketing services in 2024, including for small business, large business, free, low-cost, overall and survey software.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | October 23, 2024

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | October 22, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | October 21, 2024

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

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Best Pick
The Best Website Builders and Design Services of 2024
By Mark Fairlie | October 17, 2024

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | October 17, 2024

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | October 16, 2024

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Best Pick
The Best CRM Software of 2024
By Mark Fairlie | October 16, 2024

This buying guide includes our best picks for CRM software and tips for purchasing the right CRM solution for your small business.

Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | October 07, 2024

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | October 04, 2024

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
The Most Popular Giveaway Items for Customers
By Sean Peek | October 04, 2024

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Article
7 Benefits of Text Message Marketing
By Skye Schooley | September 30, 2024

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | September 30, 2024

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Article
5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | September 27, 2024

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Article
10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | September 26, 2024

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Article
5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | September 24, 2024

A stellar design isn't merely focused on how pretty the interface looks.

office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | September 20, 2024

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | September 04, 2024

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
5 Strategies for Building Brand Trust Through Video
By Joe Forte | September 03, 2024

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Best Pick
The Best Text Message Marketing Services of 2024
By Mark Fairlie | August 26, 2024

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2024.

Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | August 22, 2024

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.