Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
Squarespace vs. Wix: Which Website Builder Is Better?
By Jeremy Bender | July 15, 2026
Wix and Squarespace both offer powerful, intuitive website builders. Business.com compares them to find which works best for your small or midsize business.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | July 15, 2026
Our Campaigner review examines pricing, automation, personalization, reporting, SMS marketing and customer support to help you decide whether this feature-rich email marketing platform is right for...
Best Pick
Best No-Code Website Builders of 2026
By Adam Uzialko | July 15, 2026
No-code website builders allow you to design and launch your website without ever touching HTML, CSS or any other code (unless you want to). These are our top picks.
Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | July 14, 2026
Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.
Best Pick
Best AI Website Builders of 2026
By Adam Uzialko | July 14, 2026
AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | July 14, 2026
The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.
Article
Salesforce vs. monday Comparison
By Sean Peek | July 14, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | July 14, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | July 14, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | July 14, 2026
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | July 14, 2026
Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | July 09, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | July 09, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Best Pick
Best Drag-and-Drop Website Builders of 2026
By Adam Uzialko | July 08, 2026
The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | July 08, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
Review
Squarespace Review and Pricing
By Jeremy Bender | July 07, 2026
Squarespace is a powerful, AI-powered website builder great for e-commerce. See our full review of features, pricing and limitations.
Review
Pipedrive Review and Pricing
By Mark Fairlie | July 01, 2026
Business.com’s review of Pipedrive shows why it is our choice as the best CRM for sales automation. Read the review and learn more about its pros and cons.
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | June 30, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 30, 2026
Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.
Best Pick
Best CRM for Law Firms
By Mark Fairlie | June 30, 2026
Law firms need to be able to share information about clients quickly and securely — that’s where these CRM systems come in.
Best Pick
Best CRM for Recruiting
By Mark Fairlie | June 30, 2026
Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.
Best Pick
The Best CRM Software of 2026
By Mark Fairlie | June 30, 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.
Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | June 26, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | June 26, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 26, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | June 26, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 26, 2026
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | June 26, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | June 26, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.