Marketing Strategy

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Get business inspiration and tips from the best of the best in the ad world.