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Get expert advice, best practices, and effective solutions to attracting, managing, and growing your customer base. Check out our resources or ask an expert.

Latest: Advice, Tips and Resources

Article
Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | December 13, 2024

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Article
Returning Customers Spend 67 Percent More Than New Customers – Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | December 10, 2024

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

Article
5 Tips for Reengaging Past Clients
By Jamie Johnson | December 05, 2024

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
20 Features to Look for in a CRM
By Mark Fairlie | December 02, 2024

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Article
8 Components of Customer Personas
By Tabitha Naylor | December 02, 2024

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | November 27, 2024

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | November 26, 2024

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | November 22, 2024

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | November 18, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | October 31, 2024

Learn how to build a customer journey map for your small business.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | October 24, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Article
Your Best Asset: The Power of Customer Loyalty and Its Significance
By Max Freedman | October 15, 2024

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | October 11, 2024

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | October 04, 2024

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | September 20, 2024

Customer expectations have changed due to the COVID-19 pandemic. To stay competitive, be sure to provide the level of service that customers expect now.

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 19, 2024

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 13, 2024

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | September 09, 2024

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 04, 2024

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | August 27, 2024

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | August 13, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | August 13, 2024

Use these strategies to automate your email communications without coming across as cold to your customers.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | August 07, 2024

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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Review
Twilio Flex Review and Pricing
By Mark Fairlie | May 17, 2024
Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.