Branding

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

Learn how to identify and share the right story about your brand to usher in loyal consumers.

Your most valuable asset is your brand reputation. Learn how to protect it by keeping employees and customers happy and using reputation-management tools.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Learn more about how HBO changed the television landscape.