Social Media

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

A Q&A with the author of The Obvious Choice

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.