Buying Guides

Learn how to accept credit card payments from your smartphone or tablet.

Learn how the accounts receivable process works and how accounting software can streamline your business’s ability to track and collect money owed.

Accepting credit cards over the phone can help boost customer convenience and satisfaction. Learn methods for taking credit card payments over the phone.

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Here are the best tools for conducting market research.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Here’s why your small business needs an attendance policy as well as how to write an effective one — and a sample attendance policy template.

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

A dependent care flexible spending account (FSA) helps employees with child care and reduces tax liability. Learn if you should offer a dependent care FSA.

No matter what type of taxes you need help preparing, it's crucial to choose the right business tax consultant – and one whose prices fit into your budget.

IRS audits are stressful and costly. Learn best practices and tips that will reduce your chances of getting audited by the IRS and help you stay compliant.

Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.

With the tax savings it offers, a Section 125 plan can be a nice addition to a benefits package. Here are the pros and cons of these plans.

The heat and the sun aren't the only reasons Texas is a hot state. Check out why Texas is a fantastic state to start a business.

The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.

When considering accepting a business loan, it's important to develop a repayment plan. Learn about the calculation formula, amortization and more.

From tracking inventory to running promotions, restaurant POS systems bring numerous benefits. Learn about the top features of restaurant POS systems.

Price is a key factor for many businesses when evaluating POS systems. Here’s what you might pay for a POS system and some good options to consider.