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Buying Guides

Latest: Advice, Tips and Resources

Article
How to Accept Credit Card Payments Using Your Phone
By Simone Johnson | February 06, 2024

Learn how to accept credit card payments from your smartphone or tablet.

Article
How to Process Accounts Receivable: A Step-by-Step Guide
By Jamie Johnson | February 05, 2024

Learn how the accounts receivable process works and how accounting software can streamline your business’s ability to track and collect money owed.

Article
How to Accept Credit Card Payments Over the Phone
By Adam Uzialko | February 05, 2024

Accepting credit cards over the phone can help boost customer convenience and satisfaction. Learn methods for taking credit card payments over the phone.

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | February 02, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

Article
7 Highly Effective Ways to Build an Online Community for Your Business
By Max Freedman | February 02, 2024

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Article
6 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | February 02, 2024

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 02, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | February 02, 2024

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Article
Entrepreneurs Love These 13 Tools for Conducting Market Research
By Miranda Fraraccio | February 02, 2024

Here are the best tools for conducting market research.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | February 02, 2024

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Article
Are the Benefits of Using a PEO Really Worth It?
By Joshua Stowers | February 02, 2024

Learn what a PEO does and the advantages and disadvantages of partnering with one vs. managing HR in-house.

Article
The Psychology of Sales
By Max Freedman | February 02, 2024

There is a lot of psychology involved in trying to make a sale. Here are the key principles to understand when you're marketing to your customers.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Article
Why Your Small Business Needs an Attendance Policy (+ Sample Attendance Policy Template)
By Skye Schooley | February 02, 2024

Here’s why your small business needs an attendance policy as well as how to write an effective one — and a sample attendance policy template.

Article
Biometrics and the Future: What It Means for Small Businesses
By Sean Peek | February 02, 2024

The biometric market keeps growing and is replacing traditional authentication methods. Find out why this technology is good for business.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | February 02, 2024

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Article
How to Grow Your Email List
By Kiely Kuligowski | February 02, 2024

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Article
GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | February 02, 2024

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Article
Support Employees’ Child Care Needs With a Dependent Care Flexible Spending Account
By Jane Genova | February 02, 2024

A dependent care flexible spending account (FSA) helps employees with child care and reduces tax liability. Learn if you should offer a dependent care FSA.

Article
Pricing and Costs of Tax Consultants
By Jennifer Dublino | February 02, 2024

No matter what type of taxes you need help preparing, it's crucial to choose the right business tax consultant – and one whose prices fit into your budget.

Article
16 Tips to Avoid a Tax Audit of Your Small Business Return
By Andrew Martins | February 02, 2024

IRS audits are stressful and costly. Learn best practices and tips that will reduce your chances of getting audited by the IRS and help you stay compliant.

Article
Financial Tracking 101: Best Implementation Practices and Best Tools
By Donna Fuscaldo | February 02, 2024

Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.

Article
What Are the Benefits of a Section 125 Plan?
By Max Freedman | February 02, 2024

With the tax savings it offers, a Section 125 plan can be a nice addition to a benefits package. Here are the pros and cons of these plans.

Article
4 Reasons Why Texas Is a Hot State for Starting a Business
By Sean Peek | February 02, 2024

The heat and the sun aren't the only reasons Texas is a hot state. Check out why Texas is a fantastic state to start a business.

Article
How to Get PPP Loan Forgiveness
By Donna Fuscaldo | February 02, 2024

The pandemic’s Paycheck Protection Program offered relief to businesses. Here is what you should know about the loan forgiveness process.

Article
How to Calculate Loan Payments
By Mike Berner | February 01, 2024

When considering accepting a business loan, it's important to develop a repayment plan. Learn about the calculation formula, amortization and more.

Article
What Are the Benefits of POS Systems for Restaurants?
By Donna Fuscaldo | February 01, 2024

From tracking inventory to running promotions, restaurant POS systems bring numerous benefits. Learn about the top features of restaurant POS systems.

Article
How Much Does a POS System Cost?
By Jamie Johnson | February 01, 2024

Price is a key factor for many businesses when evaluating POS systems. Here’s what you might pay for a POS system and some good options to consider.