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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 04, 2024

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | August 27, 2024

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | August 13, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | August 07, 2024

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Article
Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | July 30, 2024

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | June 18, 2024

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | May 20, 2024
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | May 16, 2024

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

closeup of a watch
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024

An interview with creative director Connor Hudson

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | April 18, 2024

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | April 18, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Article
10 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | April 17, 2024

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 10, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | April 04, 2024

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
Features of Call Center Systems
By Sean Peek | April 04, 2024

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | April 02, 2024

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | March 01, 2024

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | February 14, 2024

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | February 01, 2024

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 03, 2024

Consumers value honesty, fairness, quality and service. Build buying confidence by showing your customers how trustworthy your brand is.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
How to Build Trust With E-Commerce Customers
By Julie Thompson | November 01, 2023

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Prey movie poster
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.