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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | September 25, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | September 24, 2026
Returning customers spend more than new customers so it is worth it to retain them.
Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | September 23, 2026
Costs vary, but customer service training is well worth the investment.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 18, 2026
Your brand's longevity depends on your team's customer service interactions.
Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | September 18, 2026
Simplicity is a powerful tool that can make your workplace more effective and creative.
business plan
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | September 15, 2026
You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients.
Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | September 14, 2026
Retaining profitable customers is crucial for business success. Here's how to do it by prioritizing relationships.
CRM icon on a tablet
Article
20 Features to Look for in a CRM
By Mark Fairlie | September 10, 2026
When selecting CRM software for your business, consider these essential customer relationship management tools and functions.
Article
Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | September 10, 2026
Positive emotions create loyal customers who want to recommend your company to others.
Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | September 10, 2026
This guide describes how to choose and implement flexible CRM software for your small business.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | September 10, 2026
Grow a loyal brand following with online and in-person strategies.
Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 09, 2026
Whatever product or service you sell, you must stay on top of consumers’ shopping behaviors.
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | September 09, 2026
Help your most loyal customers get more value from their membership.
Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | September 08, 2026
Strong customer service can double as a marketing strategy for your business.
Article
Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | September 08, 2026
AI is making chatbots better. Learn how you can use this tool to increase customer satisfaction for your business.
Article
How to Boost Customer Retention
By Jennifer Dublino | September 04, 2026
The key to your business’s success is to ensure your customers return again and again.
retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | September 04, 2026
Earning sales is challenging, but repeat business can boost cash flow and promote your brand.
Article
Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | September 04, 2026
Improve customer retention, build brand trust and boost your ROI by focusing on product quality.
marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | September 04, 2026
To truly connect with customers and prospects, you must take a relationship-based approach.
Article
5 Tips for Re-Engaging Past Clients
By Jamie Johnson | August 18, 2026
Former customers are a rich source of potential revenue. Here’s how to get back on their radar.
Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | August 06, 2026
Learn how to tap into the emotions that drive customers’ buying decisions.
office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | August 05, 2026
Be on the lookout for predatory customers and learn how to handle them.
Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | August 05, 2026
When customers are toxic, releasing them is best for your business and sanity.
Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | June 26, 2026
Learn what can happen if your site is too slow and how to speed it up.
business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | May 28, 2026
Use customer relationship management software to measure CLV in B2B industries.
Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | May 08, 2026
Learn why you need to respond to all your online reviews — not just the negative ones.
Article
What Makes Customer Loyalty So Important
By Max Freedman | April 15, 2026
Building a strategy that strengthens customer loyalty is essential for long-term business success.
two colleagues discussing while looking at papers
Article
Lead Nurturing Strategies That Convert Prospects into Customers
By Adam Uzialko | March 16, 2026
Meet your leads where they are and encourage them to progress towards a purchase with these lead nurturing strategies.
salespeople with headsets in an office using laptops
Article
Building a Scalable Lead Generation System for Small Businesses
By Adam Uzialko | March 16, 2026
Small businesses need a scalable lead generation process that grows along with them. Here’s how to create a strong foundation.
Article
Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | March 05, 2026
Learn when you should require a deposit and how to ensure upfront payment collection