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Customer Relations

When your customers have questions or problems, it’s your job to resolve them. Creating a helpful customer service team that’s responsive and effective is key to maintaining customer satisfaction. These guides, how-to’s and tips will help you meet your customers’ needs and keep them coming back time and again.

Latest: Advice, Tips and Resources

Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 16, 2026

Use these strategies to automate your email communications without coming across as cold to your customers.

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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | January 16, 2026

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

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Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.

retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | January 14, 2026

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

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Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

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How Page Load Speed Affects Customer Behavior
By Mark Fairlie | January 12, 2026

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

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10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

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11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
Features of Call Center Systems
By Mark Fairlie | January 07, 2026

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
What Makes Customer Loyalty So Important
By Max Freedman | January 06, 2026

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | January 02, 2026

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

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Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | December 18, 2025

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025

Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.

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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | December 10, 2025

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Article
11 Essential Components of Excellent Customer Service
By Megan Totka | December 04, 2025

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.