Digital Marketing
Digital spaces have become increasingly important for reaching potential customers, and digital marketing helps you take advantage of today's online environment. Whether capturing organic traffic with your social media profiles and website, driving paid clicks through advertising and affiliate marketing, or generating brand awareness through earned media online, there are plenty of ways digital marketing can help you grow your business.
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.
If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.
Learn how to create your own email domain to boost your business credibility today.
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
Discover the benefits and best practices for marketing and advertising your business on Reddit.
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.