Digital Marketing

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

A Q&A with Lonely Planet’s social media director Deepa Lakshmin

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Learn more about how HBO changed the television landscape.