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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

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Article
Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

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Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | February 10, 2026

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

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Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | February 10, 2026

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

person typing on a laptop
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 10, 2026

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | February 10, 2026

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

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Article
Salesforce vs. monday Comparison
By Sean Peek | February 10, 2026

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

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Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | February 10, 2026

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Salesforce workflow automation
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026

Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | February 10, 2026

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Hubspot logo
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | February 10, 2026

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | February 10, 2026

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | February 03, 2026

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | January 30, 2026

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026

Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

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Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Article
Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Article
10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

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Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Article
What Are Email Open Rates?
By Jennifer Post | January 23, 2026

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

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Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2026

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.