Marketing Tools

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

This guide explains how to choose a text message marketing service, as well as summaries and reviews of the best SMS marketing services of 2025.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Here are our picks for the best email marketing services in 2025, including for small business, large business, free, low-cost, overall and survey software.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Your website is an important part of your business. Learn about the best website builders and design services on the market today.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.