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Marketing Strategy

Get fresh perspectives, marketing ideas, and actionable advice from experts on different marketing strategies aimed at helping you succeed.

Latest: Advice, Tips and Resources

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Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | October 30, 2024

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | October 30, 2024

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | October 30, 2024

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

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10 Ways to Generate More Sales Leads for Your Business
By David Gargaro | October 29, 2024

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | October 24, 2024

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | October 24, 2024

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | October 23, 2024

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | October 22, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
50 Free Websites to List Your Business
By Max Freedman | October 22, 2024

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | October 22, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | October 22, 2024

Get business inspiration and tips from the best of the best in the ad world.

rainbow slinky
Article
The Slinky Was Originally Designed for Navy Warships
By Ali Saleh | October 16, 2024

“A spring, a spring, a marvelous thing!”

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The Psychology of Choice: How Your Business Can Leverage Customer Decision-Making
By Jamie Johnson | October 16, 2024

The psychology of choice means the more options we have, the less likely we are to make a decision. Learn how to use this to your business's advantage.

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Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 07, 2024

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 07, 2024

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | October 02, 2024

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | September 30, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
What Is SMS for Business?
By David Gargaro | September 30, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | September 30, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | September 26, 2024

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | September 25, 2024

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | September 23, 2024

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

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12 Best Ways to Use Business Texting
By David Gargaro | September 18, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | September 13, 2024

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

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What Is Channel Management?
By Jennifer Dublino | September 13, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | September 10, 2024

Marketing is especially important for small businesses that want to expand their reach. Learn how five businesses found success with impactful campaigns.

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13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | September 09, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | August 27, 2024

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.