Marketing Tools

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

A stellar design isn't merely focused on how pretty the interface looks.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.