Save big (up to $1,875) on small business tools with our free membership, business.com+
Sign-Up Now
BDC Hamburger Icon

Menu

Close
BDC Logo
Search Icon
Search Icon

Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | June 25, 2025

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | June 13, 2025

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 11, 2025

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | May 27, 2025

Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | May 23, 2025

Learn how to target customers in your neighborhood and turn them into loyal clients.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 23, 2025

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Marketing to College Students
By Max Freedman | April 22, 2025

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | April 17, 2025

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | April 15, 2025

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | April 14, 2025

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | April 10, 2025

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
How to Increase Sales With Business Text Messages
By Mark Fairlie | April 10, 2025

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | April 09, 2025

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

person typing on a laptop
Article
How to DIY Your SMB Website
By Nicole Fallon | April 01, 2025

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | March 27, 2025

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Constant Contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | March 14, 2025

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | March 07, 2025

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | February 25, 2025

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | February 19, 2025

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | February 19, 2025

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Article
Email Design Guide (With Examples)
By Jennifer Dublino | February 13, 2025

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.