Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
Why Print Marketing Is Still Important in a Digital World
By Adam Uzialko | April 27, 2026
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your business and drive more sales.
Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Jennifer Dublino | March 30, 2026
You can create better content with high-quality original visuals rather than opting for stock photography. Here’s how to find compelling images for your brand.
Article
The Best Lead Scoring Tools for 2026
By Adam Uzialko | March 25, 2026
These lead scoring tools can help you identify which prospects are most likely to convert so you can focus your time on those who are ready to become customers.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 25, 2026
Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.
Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | March 24, 2026
User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | March 23, 2026
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | March 19, 2026
Learn how technology is changing and how adapting to it can help your marketing.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | March 18, 2026
Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.
Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | March 06, 2026
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | March 04, 2026
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.
Review
Mailchimp Review
By Adam Uzialko | March 02, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
Email Design Guide (With Examples)
By Jennifer Dublino | March 02, 2026
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
Article
Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026
Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Article
Salesforce vs. monday Comparison
By Sean Peek | February 10, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.