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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
Are Stock Photos Still Worth Using in 2025?
By Jennifer Dublino | July 25, 2024

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 24, 2024

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | July 23, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | July 22, 2024

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | July 05, 2024

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | July 01, 2024

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | June 20, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | June 18, 2024

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Article
5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | June 05, 2024

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | May 17, 2024

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Review
Textedly Review and Pricing
By Mark Fairlie | May 17, 2024

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 17, 2024

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | May 13, 2024

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Article
How to Grow an AdSense Empire
By Sean Peek | May 06, 2024

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | April 26, 2024

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | April 25, 2024

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | April 19, 2024

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Switching CRMs? 5 Tips to Make It a Hassle-Free Transition
By Alex Haimann | April 19, 2024

Need a new CRM? Here are four ways to get the best one.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | April 18, 2024

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | April 18, 2024

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | April 18, 2024

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | April 15, 2024

Learn how technology is changing and how adapting to it can help your marketing.

Article
13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | April 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Review
Zendesk Review and Pricing
By Mark Fairlie | April 10, 2024

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.