Marketing Tools

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.