Marketing Tools

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Need a new CRM? Here are four ways to get the best one.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn how technology is changing and how adapting to it can help your marketing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.