Marketing Tools

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Salesforce and monday are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

EZ Texting is an excellent service to help you control your text message marketing campaigns. Its many tools and resources are easy to find and use in the software's dashboard.

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Need a new CRM? Here are four ways to get the best one.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn how technology is changing and how adapting to it can help your marketing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.