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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | April 02, 2024

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | February 14, 2024

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Review
monday.com CRM Review and Pricing
By Mark Fairlie | February 14, 2024

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Article
Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
How to Print Postcards at Home With Word Processing Software
By Max Freedman | December 12, 2023

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

NetSuite logo
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.