Marketing Tools

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn how technology is changing and how adapting to it can help your marketing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Learn how to target customers in your neighborhood and turn them into loyal clients.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.