Marketing Tools

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Nike’s branding tips revealed by Greg Hoffman.