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Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.
HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.
Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.
How are marketers and creators planning?
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.
Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.
College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.
From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.
One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.
Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.