Marketing

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.