Marketing

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Completing a payment should be the easiest part of your customer's journey. Try to make it as fast and straightforward as possible for them.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

By considering the 3 C's of marketing, you'll better reach your intended audience and create more engaging marketing content.

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.

These 50 websites will allow you to list your business for free. Here's why you should use online directories and how you can do so effectively.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.