Marketing & Sales: How to Attract Leads and Close Deals

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

Article

6 Effective Strategies for Communication in a Crisis

By Julie Thompson | November 02, 2026

When a crisis hits, businesses and their customers can be left in the lurch. Learn how to communicate effectively, keep people informed and maintain their trust.

Article

Generation Z and the Future of Print Marketing

By Jamie Johnson | October 30, 2026

Learn about Gen Z's buying preferences and how to use print media to attract these consumers.

Article

How to Make a Website for Your Business in 10 Steps

By Adam Uzialko | October 30, 2026

Article

How Much Can a Bad Review Hurt Your Business?

By Jennifer Dublino | October 30, 2026

Positive customer reviews can build your business, and negative consumer stories can break it. How much can a bad review hurt you?

Article

How to Create an Accessible E-Commerce Website

By Nathan Resnick | October 30, 2026

Learn how to make your e-commerce website accessible for people with disabilities.

Article

Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World

By Max Freedman | October 29, 2026

From direct mail to networking groups, these old-school marketing strategies can capture customers' attention even in a digital-first world.

Article

7 Marketing Lessons From the Video Game Industry You Should Know

By Jared Atchison | October 29, 2026

Learn how the video game industry's practices can boost your marketing.

Article

20 Ways to Build a Quality Email List

By Kiely Kuligowski | October 29, 2026

Your subscriber list is crucial to successful email marketing.

Article

Text Message Laws Every Business Needs to Follow

By Danielle Fallon-O’Leary | October 29, 2026

It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.

Article

How to Use SMS Messaging for Your Business

By David Gargaro | October 28, 2026

Learn how to use SMS messaging to reach customers on their mobile devices.

Article

Business Domain Names: Everything You Need to Know

By Mark Fairlie | October 28, 2026

Your domain name choice is important for several reasons. Here's how to ensure you choose the right domain name for your business.

Review

EZ Texting Review and Pricing

By Mark Fairlie | October 28, 2026

EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.

Article

How New-Age Social Media Marketing Is Changing and What You Need to Know

By Aaron Irmas | October 28, 2026

Social media marketing has come a long way, and the rules keep changing. Learn about the latest trends and how to make them work for your business.

Article

The 5:3:2 Rule for Social Media Explained

By Jennifer Dublino | October 28, 2026

Learn how to strike the right balance with your social media content to engage your audience.

Article

How Can a Bluetooth Beacon Integrate With Traditional Marketing?

By Jennifer Dublino | October 28, 2026

Learn to utilize this cost-effective digital marketing channel.

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | October 27, 2026

Learn some must-have digital marketing strategies to drive offline sales.

Article

How to Host a Successful Q&A on Facebook Live

By Jennifer Dublino | October 27, 2026

Maximize customer engagement with a Facebook Live session.

person using a laptop and a smartphone in an office

Article

Internet Advertising: How New Technology Is Impacting Online Advertising

By Stella Morrison | October 27, 2026

Advertisers must adapt to new technology or be ignored online.

Article

Get Camera Ready: Start Livestreaming on Social Media

By Jennifer Dublino | October 27, 2026

Use livestreaming on social networks to connect with customers, conduct demonstrations and extend your reach.

Article

How to Send an Email Blast (With Examples)

By Rachelle Gordon | October 27, 2026

Email blasts can deliver powerful messages and drive conversions quickly — if they're executed well.

Article

15 Successful Text Message Marketing Examples

By Shannon Flynn | October 27, 2026

Businesses send various types of texts, all of which can boost engagement, loyalty and sales.

Article

Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry

By Jennifer Dublino | October 27, 2026

Aggressive marketing actively pursues consumer engagement. Here's how to do it right.

Article

10 Reasons Why Small Businesses Should Use Affiliate Marketing

By Adam Enfroy | October 27, 2026

With real-time tracking, enhanced promotions and the power of social proof, affiliate marketing can provide a strong ROI for your small business.

Article

5 Examples Where the Personal Touch Still Matters in Marketing

By Jennifer Dublino | October 27, 2026

To truly connect with customers and prospects, you must take a relationship-based approach.

Article

The Survival Guide to the Decline of Facebook’s Organic Reach

By Jolina Landicho | October 27, 2026

Improve visibility and engagement despite Facebook’s algorithm changes.

Article

How to Grow Your Email List

By Kiely Kuligowski | October 27, 2026

A quality email list is a vital part of email marketing and can determine your campaign's success.

Article

How to Develop a Solid E-Commerce Marketing Strategy

By Jamie Johnson | October 27, 2026

E-commerce is now a core part of how many businesses sell, making it essential to have a digital marketing strategy that supports online growth.

Article

LinkedIn Networking Tips for Business Success

By Jennifer Dublino | October 27, 2026

With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.

Article

Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer

By Jennifer Dublino | October 27, 2026

Spring, summer, fall and winter are more than just seasons – they're opportunities for businesses to thrive.

Article

Why You Should Ditch No-Reply Emails

By Rachelle Gordon | October 27, 2026

Some customers crave a personal connection and get frustrated when receiving no-reply emails. Here's how to provide a better user experience.

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