Marketing

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Learn what defines product quality, why it matters for your brand’s success, and how to improve your products to meet customer needs and boost profitability.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

With over one billion active users, Instagram makes it easy to grow your business on social media.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

A Q&A with the author of The Obvious Choice

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.