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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 04, 2024

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

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Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | November 04, 2024

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2024

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | October 25, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | October 24, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | October 24, 2024

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Article
How to Use YouTube to Build Community
By Sean Peek | October 23, 2024

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | October 23, 2024

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | October 22, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | October 22, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | October 22, 2024

Get business inspiration and tips from the best of the best in the ad world.

Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | October 21, 2024

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | October 17, 2024

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | October 16, 2024

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

Article
Your Best Asset: The Power of Customer Loyalty and Its Significance
By Max Freedman | October 15, 2024

Attracting and retaining customers is crucial for a business' long-term growth. Learn why customer loyalty is critical and how to build and maintain it.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | October 11, 2024

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

marketing analysts SEO
Article
8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | October 07, 2024

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | October 07, 2024

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Article
How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | October 07, 2024

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | October 04, 2024

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | October 04, 2024

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Article
The Most Popular Giveaway Items for Customers
By Sean Peek | October 04, 2024

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Article
Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | October 02, 2024

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | October 01, 2024

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Businesswoman with mobile phone in hand
Article
What Is SMS for Business?
By David Gargaro | September 30, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

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15 Successful Text Message Marketing Examples
By Shannon Flynn | September 30, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

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7 Benefits of Text Message Marketing
By Skye Schooley | September 30, 2024

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.