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Marketing

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
A Step-By-Step Guide to Taking Your E-Commerce Business Global
By Jennifer Dublino | November 19, 2024

This guide will show you how to take your e-commerce business worldwide using solid planning, research and strategy.

woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | November 19, 2024

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

business tools
Article
The Ins and Outs of Customer Lifetime Value for B2B Industries
By Denis Zhinko | November 18, 2024

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | November 14, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | November 08, 2024

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | November 08, 2024

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | November 07, 2024

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
How to Make Your Website GDPR-Compliant Quickly and Easily (and Why You Should Immediately)
By Julie Thompson | November 07, 2024

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | November 06, 2024

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

business tools
Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | November 06, 2024

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | November 04, 2024

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | November 04, 2024

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | October 30, 2024

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

person drawing logos in a sketchbook next to a color palette
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | October 30, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
9 Lead Conversion Tips For Success
By Andrew Martins | October 30, 2024

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion tips from industry insiders.

Article
The Business of Automation and AI-Powered Retail Predictions
By Mark Fairlie | October 29, 2024

Learn the ways AI is powering the future of American retail: in-store, online and behind the scenes.

Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | October 25, 2024

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | October 24, 2024

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | October 24, 2024

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | October 24, 2024

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Article
Brick-and-Mortar vs. E-Commerce Stores: How to Leverage the Best of Both
By Jennifer Dublino | October 23, 2024

Brick-and-mortar and e-commerce stores have compelling benefits. Learn to leverage the best aspects of both to create an excellent customer experience.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | October 23, 2024

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
How to Use YouTube to Build Community
By Sean Peek | October 23, 2024

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | October 23, 2024

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

online shopping
Article
5 Tips to Reduce Friction on Your E-Commerce Website
By Chris Christoff | October 22, 2024

Anything that slows e-commerce website browsing or makes it difficult to navigate causes friction. Learn to reduce friction and increase online sales.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | October 22, 2024

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Engage Your Email Subscribers More Efficiently
By Liviu Tanase | October 22, 2024

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

Article
Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | October 22, 2024

Get business inspiration and tips from the best of the best in the ad world.