Marketing

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Use these strategies to automate your email communications without coming across as cold to your customers.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Learn six reasons why you need to start a blog for your small business, and how to do it right.