Marketing

This guide describes online reputation management and how brands can use it to keep their public image positive.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

A Q&A with the author of The Obvious Choice

Read our step-by-step guide and get professional advice for writing the executive summary of your marketing plan with tips from chief marketing officers.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. Timing and awareness are key to avoiding backlash.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Digital privacy laws can impact how a business does email marketing campaigns. Here is what you should know before you push send.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.