Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

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Online Reputation Management and Why It Is Important

By Danielle Fallon-O’Leary | January 26, 2026

This guide describes online reputation management and how brands can use it to keep their public image positive.

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GDPR: Email Marketing in the Age of Digital Privacy

By Adam Uzialko | January 23, 2026

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

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How Much Can a Bad Review Hurt Your Business?

By Jennifer Dublino | January 23, 2026

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

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Why Every Brand Should Have a YouTube Channel

By Ron Stefanski | January 23, 2026

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

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What Are Email Open Rates?

By Jennifer Post | January 23, 2026

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

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How to Create a Market Research Plan

By Max Freedman | January 23, 2026

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

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What Should You Do When a Client Ignores You?

By Miranda Fraraccio | January 23, 2026

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

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Customer Delight: The New Standard in Customer Service

By Sean Peek | January 23, 2026

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

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How to Grow Your Email List

By Kiely Kuligowski | January 22, 2026

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image

By Jamie Johnson | January 22, 2026

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

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7 Marketing Lessons From the Video Game Industry You Should Know

By Jared Atchison | January 22, 2026

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

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A Guide to Creating a Customer Journey Map for Your Brand

By Adam Uzialko | January 22, 2026

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

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5 Steps to Engaging Your Audience on Social Media

By Rachelle Gordon | January 22, 2026

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.

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How to Create a Marketing Plan for Startups

By Skye Schooley | January 21, 2026

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

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Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | January 21, 2026

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

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How to Transform Your Static Site into a Responsive Website

By Danielle Fallon-O’Leary | January 21, 2026

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

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Why You Should Ditch No-Reply Emails

By Rachelle Gordon | January 20, 2026

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

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How to Keep Customers on Your Site and Boost Sales

By Chris Christoff | January 20, 2026

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

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How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)

By Adam Uzialko | January 20, 2026

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

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How to Build a Successful SEO Strategy When You’re a Small Business

By Jennifer Dublino | January 20, 2026

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

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20 Ways to Build a Quality Email List

By Kiely Kuligowski | January 20, 2026

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

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What Is CTR in Email?

By Amanda Hoffman | January 20, 2026

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

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5 Reasons You Should Consider Using a Virtual Receptionist

By Jennifer Dublino | January 20, 2026

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

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6 Ways Email Automation Can Elevate Your Customer Support

By Sean Peek | January 16, 2026

Use these strategies to automate your email communications without coming across as cold to your customers.

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What Is Channel Management?

By Jennifer Dublino | January 16, 2026

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

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Are Chatbots AI? How to Differentiate Chatbots From Conversational AI

By Mark Fairlie | January 16, 2026

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

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Best Facebook Marketing Strategies: The Latest Tips

By Jennifer Dublino | January 16, 2026

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

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Just Say No: 10 Website Design Mistakes That Can Hurt Conversion

By Amanda Hoffman | January 16, 2026

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

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Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry

By Jennifer Dublino | January 16, 2026

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

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Everything You Need to Know About Email Marketing Campaigns

By Sean Peek | January 16, 2026

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

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