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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

hands using a smartphone
Article
MMS vs. SMS: Which is Best for Text Message Marketing?
By Mark Fairlie | March 09, 2026
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's marketing campaign.
Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | March 06, 2026
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
Article
Deposit Required? When to Ask Customers to Pay Upfront
By Jennifer Dublino | March 05, 2026
Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.
Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | March 04, 2026
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | March 04, 2026
When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.
Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.
marketing team
Article
How to Build a Lead Scoring System That Actually Works
By Adam Uzialko | March 03, 2026
Lead scoring can help you prioritize prospects that are likely to buy, but the quality of your lead scoring system is crucial. Here’s how to build one that works.
Review
Mailchimp Review
By Adam Uzialko | March 02, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
Email Design Guide (With Examples)
By Jennifer Dublino | March 02, 2026
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
woman recording a promotional video
Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | February 23, 2026
Whether you are targeting a small or large audience, the success in influencer marketing largely depends on the relationship.
Article
Elevating Expectations: 6 Ways Product Quality Affects Your Brand
By Sammi Caramela | February 23, 2026
Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.
Article
Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026
Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
CRM icon on a tablet
Article
20 Features to Look for in a CRM
By Mark Fairlie | February 10, 2026
Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.
Salesforce workflow automation
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.
Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
Article
Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.
Article
12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | February 05, 2026
Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.
Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | January 30, 2026
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | January 30, 2026
Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.
Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
Article
How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
Article
5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
office meeting
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.