Marketing

Push marketing sends your message to consumers while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Get business inspiration and tips from the best of the best in the ad world.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Salesforce Marketing Cloud is perfect for larger businesses looking to invest in their email marketing strategy and manage bigger accounts. The system is built on Salesforce's renowned CRM platform,...

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.