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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | August 07, 2024

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

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5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Jennifer Dublino | July 30, 2024

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

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Tips to Improve Your Social Media Presence
By Jennifer Dublino | July 30, 2024

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

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Experience Over Goods: The Millennial Shift in Spending
By Jennifer Dublino | July 30, 2024

Millennials have markedly different spending habits from their predecessors. Learn how to shift your strategy to appeal to them.

online customer
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How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | July 30, 2024

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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No Need for Reinvention: 15 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 25, 2024

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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Are Stock Photos Still Worth Using in 2025?
By Jennifer Dublino | July 25, 2024

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Public relations planning
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These PR Mistakes Could Kill Your Business
By Julie Thompson | July 24, 2024

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 24, 2024

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | July 23, 2024

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | July 23, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | July 22, 2024

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | July 22, 2024

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Businesswoman with mobile phone in hand
Article
12 Best Ways to Use Business Texting
By David Gargaro | July 22, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | July 15, 2024

Learn six reasons why you need to start a blog for your small business, and how to do it right.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

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Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | July 05, 2024

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

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Why Small Businesses Need a Social Media Presence
By Sean Peek | July 02, 2024

A social media presence is necessary for all brands today, but especially important for small businesses. Here is why.

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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | July 01, 2024

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | July 01, 2024

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | June 26, 2024

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | June 24, 2024

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

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How to Increase In-store Sales With Online Marketing
By Sean Peek | June 20, 2024

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

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Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | June 18, 2024

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | June 18, 2024

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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User-Generated Content: More Than Customer Reviews
By Mark Fairlie | June 18, 2024

User-generated content (UGC) can help your brand engage customers and boost sales. Learn how to encourage UGC to increase trust, engagement and sales.

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5 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | June 05, 2024

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Woman leaning up against a vehicle reading a travel guide
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How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024

A Q&A with Lonely Planet’s social media director Deepa Lakshmin