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Marketing

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Grow an AdSense Empire
By Sean Peek | May 06, 2024

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | May 03, 2024

Long waits are frustrating for customers and can cost you their business. Follow these easy tips to improve your customers' waiting experience.

person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | April 26, 2024

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | April 25, 2024

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
14 Simple Solutions for Tracking Your Industry’s Trends
By Jamie Johnson | April 23, 2024

Turn to several sources to learn about what's happening within your industry. Learn more to find the right solution for you.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | April 19, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | April 19, 2024

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
Switching CRMs? 5 Tips to Make It a Hassle-Free Transition
By Alex Haimann | April 19, 2024

Need a new CRM? Here are four ways to get the best one.

Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | April 19, 2024

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Article
Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential 
By Sean Peek | April 18, 2024

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

Pipedrive logo
Review
Pipedrive Review and Pricing
By Mark Fairlie | April 18, 2024

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | April 18, 2024

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | April 18, 2024

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | April 18, 2024

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Man working from home
Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 18, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Article
How Social Selling Can Improve Your Sales Process
By Julie Thompson | April 18, 2024

Learn how connecting with prospects on social media can improve your lead-generation efforts.

Article
10 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | April 17, 2024

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Article
How Technology Is Changing Online Advertising
By Stella Morrison | April 15, 2024

Learn how technology is changing and how adapting to it can help your marketing.

Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | April 11, 2024

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | April 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | April 10, 2024

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Review
Zendesk Review and Pricing
By Mark Fairlie | April 10, 2024

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | April 10, 2024

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Instagram Best Posting Practices 2024
By Kiely Kuligowski | April 10, 2024

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | April 10, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.