Marketing

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Learn how to target customers in your neighborhood and turn them into loyal clients.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Social media marketing is effective for brands, but it's evolving rapidly. Learn how to leverage social media marketing today and identify future trends.

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.