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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

online customer
Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | October 22, 2025

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | October 22, 2025

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | October 16, 2025

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
How Much Does a Billboard Cost
By Adam Uzialko | October 15, 2025

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

Article
Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | October 15, 2025

Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.

Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | October 14, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Email symbol on a laptop screen
Article
How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | October 08, 2025

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | October 08, 2025

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | September 30, 2025

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | September 12, 2025

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

person typing on a laptop
Article
Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Article
Instagram Marketing Strategies That Actually Work for Millennials
By Jennifer Dublino | August 20, 2025

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

Article
Instagram Best Practices to Grow Your Brand and Engagement
By Kiely Kuligowski | August 18, 2025

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | August 14, 2025

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.

Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Hubspot logo
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
Personal Branding Strategies: 8 Social Media Networks to Use for Self Branding
By Jennifer Dublino | July 24, 2025

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.