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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.
Article
The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 
Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 15, 2026
Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.
Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
Article
Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
marketing meeting
Article
The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.
group of friends holding their phones at a table
Article
What Are TikTok Alternatives for My Business?
By Jennifer Dublino | January 15, 2026
TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.
Article
8 Ways to Track Trends on Social Media
By Tom Anziano | January 15, 2026
When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.
Article
15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
Learn the 4 Ps of marketing and see top strategies and platforms for retailers.
Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
Creating your own postcards at home is not too difficult. Here is what you need and how to do it.
Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.
Article
Building Brand Intimacy: 10 Ways to Connect Emotionally With Customers
By Julie Thompson | January 13, 2026
Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.
Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 13, 2026
Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.
Article
How to Increase Sales With Business Text Messages
By Mark Fairlie | January 13, 2026
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
Article
Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
Businessman working on a laptop
Article
How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.