Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
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Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
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How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
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How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
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Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
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These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
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15 Successful Text Message Marketing Examples
By Shannon Flynn | January 02, 2026
Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.
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Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | January 02, 2026
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | January 02, 2026
Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.
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What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
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The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
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How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
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How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | December 18, 2025
Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.
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5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | December 18, 2025
Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.
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How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.
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What Does a Great Customer Experience Look Like Now?
By Jennifer Dublino | December 17, 2025
Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.
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Do Awards Really Do Anything for Your Company?
By Julie Thompson | December 17, 2025
Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.
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Like PB&J: Customer Service as a Marketing Strategy
By Julie Thompson | December 17, 2025
Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.
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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | December 17, 2025
Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.
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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | December 17, 2025
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 17, 2025
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.