BDC Hamburger Icon

Menu

Close
BDC Logo
Search Icon

Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | April 10, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 10, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
What Is Channel Management?
By Jennifer Dublino | April 10, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | April 08, 2024

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | April 04, 2024

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
Features of Call Center Systems
By Sean Peek | April 04, 2024

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | April 02, 2024

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | April 02, 2024

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

hands using a smartphone
Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By Mark Fairlie | April 01, 2024

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | March 25, 2024

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | March 19, 2024

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
7 Reasons Every Entrepreneur Needs a Branded Email Address
By Sean Peek | March 14, 2024

Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | March 01, 2024

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | February 28, 2024

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 16, 2024

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Max Freedman | February 14, 2024

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | February 14, 2024

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Review
monday.com CRM Review and Pricing
By Mark Fairlie | February 14, 2024

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | February 14, 2024

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | February 02, 2024

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 02, 2024

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | February 02, 2024

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 02, 2024

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | February 02, 2024

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.