Your free business.com+ membership unlocks exclusive tech deals and advisor support
Join Free
BDC Hamburger Icon

Menu

Close
BDC Logo with Name
Search Icon
Search Icon

Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
Learn what customers want when interacting with businesses.
Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Tracking customers helps you market your products or services more effectively.
Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Understanding the two halves of your revenue engine – and why the handoff between them determines whether you keep the customers you worked so hard to win.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard advertising costs range from $250 per month in rural areas to more than $50,000 in major metros. Here's how to budget for every format and market.
Email symbol on a laptop screen
Article
How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Discover how combining email and text message marketing creates a powerful multichannel strategy that builds stronger customer relationships.
Article
30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Here are 30 commonly used data analytics terms that every marketer should know to assemble and discern the most meaningful reporting possible.
woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can bring more qualified traffic to your website — if you use this tool correctly.
Article
Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 26, 2026
Your company's digital reputation can influence would-be customers. Here's how to make sure you make the right first impression online.
Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2026
Get in front of a global audience and build your brand with video content.
Article
What Are Email Open Rates?
By Jennifer Post | January 23, 2026
Email open rates are crucial metrics to track, as they tell you a lot about the success of your marketing campaigns.
Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Before starting a business, you want to fully research your idea. A market research plan will help you understand your competition, the marketplace and more.
Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Here's what to do if you can't contact your client.
Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation dictates how you’re perceived by your audience. Keep your company’s reputation strong with these tips.
Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.
Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Create a strong, scalable strategy for your small business using these tips.
Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists can improve your customer service while freeing up your staff to focus on more pressing tasks.
Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Don't let your email blasts go unopened. Learn how to develop an email marketing plan that works.
Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping transforms buildings into works of art.
Article
The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
Pinterest has an active and dedicated user base. Here's how to tap into it through ad campaigns.
Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 15, 2026
Giving back helps the community and boosts your company’s reputation.
Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
When your audience seems to lose interest in your email marketing campaigns, reengage them with this strategy.
marketing meeting
Article
The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
You'll never look at these companies the same way again.
group of friends holding their phones at a table
Article
What Are TikTok Alternatives for My Business?
By Jennifer Dublino | January 15, 2026
TikTok's future has seemed tenuous. Learn about alternatives for your business's video-based social networking.
Article
8 Ways to Track Trends on Social Media
By Tom Anziano | January 15, 2026
Understanding social media trends allows you to improve your social media marketing strategy. Here’s how to monitor what is hot.
Article
15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
With the right marketing, brick-and-mortar stores can still compete.
Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Expand your range and target a wider audience with social media accounts on multiple platforms.
Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
You can create your own customized, professional postcards at home.
Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Earn money while doing something you love.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas in which businesses can be transparent with...
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Long wait times can frustrate customers, but there are ways to vastly improve this experience.