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Marketing

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Transform Your Static Site into a Responsive Website
By Sean Peek | April 10, 2024

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Article
What Is Channel Management?
By Jennifer Dublino | April 10, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | April 10, 2024

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Article
Repeat Business: 7 Ways to Keep Your Customers Coming Back
By Sean Peek | April 10, 2024

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | April 08, 2024

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 05, 2024

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | April 04, 2024

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Article
Features of Call Center Systems
By Sean Peek | April 04, 2024

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Article
Make It Memorable: Tips for Creating an Effective Brand Name
By Jennifer Dublino | April 03, 2024

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | April 02, 2024

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | April 02, 2024

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | April 01, 2024

Social media followers are key to growing your brand reputation. Learn how to engage your social media audience with strategic content and other practices.

Article
What Should You Do When a Client Ignores You?
By Lauren Kubiak | April 01, 2024

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

hands using a smartphone
Article
MMS vs. SMS: Which Is Best for Text Message Marketing?
By Mark Fairlie | April 01, 2024

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | April 01, 2024

Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.

Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | March 25, 2024

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | March 19, 2024

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | March 01, 2024

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Article
Pin It to Win It: The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | February 28, 2024

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | February 28, 2024

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Rachelle Gordon | February 16, 2024

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Max Freedman | February 14, 2024

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Article
5 Ways to Increase Sales With Business Text Messages
By Elijah Masek-Kelly | February 14, 2024

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 14, 2024

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | February 14, 2024

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | February 14, 2024

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Review
monday.com CRM Review and Pricing
By Mark Fairlie | February 14, 2024

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.