Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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10 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | December 16, 2025
Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.
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Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.
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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
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Guide to Email Marketing
By Kiely Kuligowski | December 10, 2025
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.
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Create a Business Profile on LinkedIn: Complete Guide for 2026
By Mark Fairlie | November 20, 2025
Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.
Review
Benchmark Email Marketing Review
By Tom Anziano | November 19, 2025
Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.
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Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
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Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.
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How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025
Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Review
SlickText Review
By Tom Anziano | October 29, 2025
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
Review
ProTexting Review
By Max Freedman | October 29, 2025
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 28, 2025
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | October 27, 2025
Learn six reasons why you need to start a blog for your small business, and how to do it right.
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How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025
EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | October 08, 2025
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.
Article
PR Nightmares: What You Can Learn From the Biggest Blunders
By Julie Thompson | September 30, 2025
Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.
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LinkedIn Networking Tips for Business Success
By Jennifer Dublino | September 12, 2025
LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.
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Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025
Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.
Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025
Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.
Article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025
Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.
Article
Why Owned Marketing Channels Beat Rented Social Media Platforms
By Natalie Hamingson | August 20, 2025
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.
Article
Instagram Marketing Strategies That Actually Work for Millennials
By Jennifer Dublino | August 20, 2025
Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.
Article
Instagram Best Practices to Grow Your Brand and Engagement
By Kiely Kuligowski | August 18, 2025
If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.