Marketing

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Learn how technology is changing and how adapting to it can help your marketing.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.