Marketing

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Consumers value honesty, fairness, quality and service. Build buying confidence by showing your customers how trustworthy your brand is.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Would you try a bologna face mask?

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.