Marketing

Shopping cart abandonment represents lost web sales. Learn how to use email marketing campaigns to reduce and recover abandoned e-commerce shopping carts.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.