Marketing

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Consumers value honesty, fairness, quality and service. Build buying confidence by showing your customers how trustworthy your brand is.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Would you try a bologna face mask?

…without a Super Bowl budget.

Learn more about how HBO changed the television landscape.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.