Marketing

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Keeping your current customers is less expensive than attracting new ones. Learn the benefits of recurring revenue and how to implement it in your business.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

See these embarrassing social media screw-ups from major companies and social media marketing best practices so you don't make the same mistakes.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

A virtual receptionist sounds like a luxury, but when you weigh the benefits against the costs, you might find it's an effective tool for your business.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

One-click purchasing allows customers to enter and save contact, shipping and payment information, making buying much easier and cart abandonment less likely.

Learn how your business can use retargeting to increase conversion rates by appealing to previously engaged customers.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.