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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Building Brand Intimacy: How to Emotionally Connect With Customers
By Julie Thompson | February 01, 2024

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 31, 2024

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Article
8 Tips to Become a Better Business Storyteller
By Jennifer Post | January 24, 2024

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Article
Put a Smiley on It: Should You Use Emojis in Business Communications?
By Sean Peek | January 19, 2024

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Review
HubSpot CRM Review and Pricing
By Mark Fairlie | January 08, 2024

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024

How are marketers and creators planning?

Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.

Think Different ad Steve Jobs
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2025
By Carolyn Neuhausen | January 03, 2024

What would this legendary campaign look like if it relaunched today? We picked a list of icons and asked AI to illustrate them.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 03, 2024

Consumers value honesty, fairness, quality and service. Build buying confidence by showing your customers how trustworthy your brand is.

Article
Marketing to College Students
By Max Freedman | December 20, 2023

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | December 20, 2023

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
How to Print Postcards at Home With Word Processing Software
By Max Freedman | December 12, 2023

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Article
10 Ways to Track Trends on Social Media
By Julie Thompson | November 20, 2023

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

marketing meeting
Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | November 08, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | November 06, 2023

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Article
Business Domain Names: Everything You Need to Know
By Max Freedman | November 06, 2023

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Article
Is a Subscription Website Right for Your Business?
By Jared Atchison | November 06, 2023

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | November 03, 2023

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | November 03, 2023

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Article
The Ads Affair: How the Industry Has Changed and Is Changing
By Julie Thompson | November 02, 2023

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

Article
How to Build Trust With E-Commerce Customers
By Julie Thompson | November 01, 2023

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Oscar Mayer face mask
Article
Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023

Would you try a bologna face mask?

Breaking Bad commercial
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023

…without a Super Bowl budget.

HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023

Learn more about how HBO changed the television landscape.

Constant Contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | September 13, 2023

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

NetSuite logo
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Prey movie poster
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By Dan Ketchum | July 10, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 16, 2023

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.