Public Relations

This guide describes online reputation management and how brands can use it to keep their public image positive.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.