Marketing

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Use these strategies to automate your email communications without coming across as cold to your customers.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.